Alison L. Lavalley, Cae Email & Phone Number

Senior executive with thirty-six years of progressive experience as a highly effective leader with involvement and experience in nearly all areas of association management, including operations and volunteer management; fundraising and development; membership recruitment and retention; marketing; education; public relations; organizational change; budgeting and revenue enhancement, leadership; and strategic planning. Flexible and effective problem-solver with strong work ethic and excellent supervisory skills, able to motivate staff to produce quality results. Core strengths include:• Developing and maintaining strong relationships at the highest level in member organizations, while building consensus and alliances when appropriate• Designing and implementing membership recruitment/retention programs to drive revenue growth• Creating and implementing effective and revenue-generating marketing, sales and public relations plans• Exploiting new opportunities and adapting to industry shifts, economic cycles and organizational changes, while mitigating interruption to operations • Exhibiting substantial knowledge and success in budget development and management• Leading and motivating volunteer members and staff teams to create and drive strategy

Listed skills include Sales, Leadership, Marketing, Problem Solving, and 1 others.

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  Bradley University

  Advertising/Public Relations