As the owner of The Peppermint Group, I've dedicated my career to redefining the essence of strategic communication in the digital age. My role revolves around pioneering innovative marketing strategies that not only spotlight our clients' brands but also ensure they resonate deeply with their target audiences. I steer our team towards crafting bespoke solutions that rejuvenate and elevate business narratives, leveraging the latest trends and analytics to secure growth and engagement… Show more As the owner of The Peppermint Group, I've dedicated my career to redefining the essence of strategic communication in the digital age. My role revolves around pioneering innovative marketing strategies that not only spotlight our clients' brands but also ensure they resonate deeply with their target audiences. I steer our team towards crafting bespoke solutions that rejuvenate and elevate business narratives, leveraging the latest trends and analytics to secure growth and engagement. At the core of my work is a passion for transforming traditional marketing into dynamic, engaging conversations that drive success and forge lasting connections Show less

 Strategically identified a market gap to create a leading consumer marketing live event platform that enabled clients within the beauty, health, fashion, food and beverage markets to engage directly with target female audiences within large expo style event settings held across Australia Led the development and execution of the businesses marketing strategy with a core objective to sell 5,000 tickets per event, execute 50 marketing campaigns per client for each event… Show more  Strategically identified a market gap to create a leading consumer marketing live event platform that enabled clients within the beauty, health, fashion, food and beverage markets to engage directly with target female audiences within large expo style event settings held across Australia Led the development and execution of the businesses marketing strategy with a core objective to sell 5,000 tickets per event, execute 50 marketing campaigns per client for each event encompassing:o SEO;o Email marketing;o Social media;o Inbound marketing Drove large volume ticket sales through the use of digital channels to nurture B2B and B2C conversions Event management of large-scale events attended by more than 5,000 women and 50 clients per event Brand development of “The High Tea Party” and “A Gorgeous EXCUSE” which entailed collaborating with designers on look and feel and brand values to align with target market Established “The High Tea Party” sponsorship property that delivered B2B sponsorship and lead generation and B2C ticket revenue Drive client sales through the implementation of strategic marketing campaigns built upon product sampling presented in a five-star environment Financial management of the business with an annual turnover of $1.5m with responsibility for cash flow management, projections and budget development and management Negotiated venue and supplier contracts and associated pricing payment structures Led, managed, coached and developed a staffing body of 20 people Consulted to leading businesses which include but are not limited to APT Travel, Pernod Ricard, Revlon, Coca Cola, Jim Beam, BMW, Bauer Media, Muffin Break, Thomas Sabo, Mount Franklin, Scenic Tours and Suncorp Raised funds for leading charities which have included NBCF, McGrath Foundation, Love Your Sister Foundation and the Cancer Council Show less

Build and expand 3Bridges sponsorship and investment presence and capacity, through engagement and campaigns, creating and fostering relationships with potential and historical stakeholders, donors and supporters.Support Associate General Manager to define short-term and long-term investment/ philanthropic strategy for growth and operational plans. Develop plans showcasing the areas of focus to potential supporters, investors and doners with annual return of investment for each… Show more Build and expand 3Bridges sponsorship and investment presence and capacity, through engagement and campaigns, creating and fostering relationships with potential and historical stakeholders, donors and supporters.Support Associate General Manager to define short-term and long-term investment/ philanthropic strategy for growth and operational plans. Develop plans showcasing the areas of focus to potential supporters, investors and doners with annual return of investment for each of the channels.Recommend and develop best practices in area of corporate sponsorship and investment opportunities and event management.Plan and execute high end event with approximately 100 people in attendance. Create sponsorship deck to engage with potential sponsors. Collaborate with 3Bridges Marketing team to develop key collateral. Pursue and foster sponsor relationships within the corporate space. Support the Associate General Manager, Social Impact & Engagement in sponsor follow up opportunities. Create post event engagement strategy for sponsorship or investments opportunities. Identify return of investment % for event through sponsorship or investments. Consistent, ongoing communication with 3Bridges team throughout the process. 3Bridges delivered the inaugural NAIDOC Youth & Family Day. 3Bridges aims to develop a robust annual event for the community to connect and learn more about Australia’s Aboriginal and Torres Strait Islander culture. In addition to nurturing positive relationships with like-minded corporate sponsors and indigenous organisations. Plan and execute public community event, create sponsorship deck to engage with potential sponsors, collaborate with 3Bridges Marketing team to develop key collateral and pursue and foster sponsor relationships within the corporate space. Show less

I collaborate closely with Kirsten Accommodation to develop and refine their brand strategy. By understanding their target audience, unique selling points, and business goals, I help shape their brand positioning, messaging, and visual identity. Through consistent brand management practices, we ensure that Kirsten Accommodation stands out in a crowded marketplace and resonates with their ideal guests.I oversee Kirsten Accommodation's marketing communication channels to optimize their… Show more I collaborate closely with Kirsten Accommodation to develop and refine their brand strategy. By understanding their target audience, unique selling points, and business goals, I help shape their brand positioning, messaging, and visual identity. Through consistent brand management practices, we ensure that Kirsten Accommodation stands out in a crowded marketplace and resonates with their ideal guests.I oversee Kirsten Accommodation's marketing communication channels to optimize their reach and engagement with the target audience. From website content development and social media management to email marketing campaigns and online advertising, I leverage various channels to showcase the exceptional offerings and experiences provided by Kirsten Accommodation.Compelling storytelling is at the heart of effective marketing communication. I craft engaging and persuasive content that showcases Kirsten Accommodation's unique value proposition and creates emotional connections with potential guests. Whether it's website copy, blog articles, or social media posts, I ensure that the brand's voice is consistently communicated across all channels.I implement tailored digital marketing strategies to drive brand visibility, increase online bookings, and nurture customer relationships. By staying on top of industry trends, I maximize Kirsten Accommodation's online presence and deliver measurable results.If you are interested in elevating your brand presence and enhancing your marketing communication channels, I would love to connect and explore how I can assist you. Together, we can create impactful strategies and unlock the full potential of your brand. Show less

2-month contract role Developed marketing and communication strategies and campaigns Established marketing and public relations budgets to support sales tactics Led, managed and coached a Marketing Executive staff member Managed relationships and performance of contracted agencies and suppliers of marketing and communications content Collaborated with key suppliers across advertising, direct mail, newsletter and collateral creation Managed physical and digital… Show more 2-month contract role Developed marketing and communication strategies and campaigns Established marketing and public relations budgets to support sales tactics Led, managed and coached a Marketing Executive staff member Managed relationships and performance of contracted agencies and suppliers of marketing and communications content Collaborated with key suppliers across advertising, direct mail, newsletter and collateral creation Managed physical and digital production of advertising and marketing collateral Database management Wrote client, media and consumer event creatives Managed a-list style events in conjunction with an events sales team Managed official photography projects associated with the hotel Show less