Alison Le Roy Email & Phone Number

San Francisco, Ca, Us

New York, Ny, Us

Spearhead B2B sales initiatives for the enterprise and mid-market segments targeting companies with annual revenues ranging from $50M to $5B. Manage a versatile virtual team, mentoring 2 enterprise senior sales managers, 8 midmarket sales managers and a regional pre-implementation specialist to orchestrate customized global solutions. Lead sales operations including pipeline management and workforce management. Collaborate with cross-functional teams including marketing, global sales enablement, solution selling, product support, client management, implementation, deployment, pricing, and legal.Key Accomplishments:Achieved 138% of 2023 sales goals demonstrating expertise in the entire sales cycle, from prospecting and discovery to solution design, presentation, negotiation, contracting, readiness, implementation, and steady-state support.Ensured a robust pipeline of qualified leads by implementing effective territory management and prospecting strategies including using data to identify territory alignment and target industries despite pandemic furloughs and travel freezes.Fostered a culture of excellence and accountability through effective onboarding and ongoing product/ sales training to fill identified knowledge gaps; collaborated with Learning & Development and Global Sales Enablement teams.Established strong client relationships with key stakeholders including CFOs, procurement, finance, and operations leaders, driving innovation and alignment with client needs and business sales objectives.

Tysons Corner, Va, Us

Managed and expanded $5M in annual revenues for Cvent’s Hospitality Cloud product that provides digital marketing, lead management, and business intelligence for hotels and event venues. Developed multi-year purchasing strategies encompassing digital and print marketing, live events, lead management tools, integration licensing, and on-demand business intelligence product suites. Ensured strong communication and continuity with internal and external stakeholders.Key Accomplishments:Recognized as a top sales performer, receiving the 2016 & 2017 Annual Quota Crusher Award for sales excellence.Secured $900K in new business from a single client by engineering short-term marketing strategies and analytics packages to address immediate client needs.Drove revenue growth by building relationships with key enterprise supplier clients with a focus on long term expansion.Increased participation and product adoption through collaborating cross-functionally with analytics, product, and marketing teams to design and launch targeted collateral and campaigns.

Developed and executed targeted door-to-door, inside sales, direct mail, and social media campaigns to increase sales, memberships, and promote brands and events. Selected, configured and migrated CRM and project management solutions. Established membership onboarding, relationship management, and sales processes to improve business value.

Arlington, Va, Us

Led the development and execution of sales strategies of a data-set product to the sales and marketing departments of hotel companies to help them identify and group business.Spearheaded the transition from a failing transactional model to an enterprise group purchasing approach, leveraging relationship-driven, consultative selling techniques.Orchestrated one of the largest deals in company history, closed sales and secured contracts with 30 new accounts and significantly expanding market presence.Ensured client retention and long-term revenue stability by implementing best practices including a comprehensive account strategy and account planning process to address cancelation and non-renewal trends.

Philadelphia, Pa, Us

StarCite, now part of Cvent, is a SaaS platform that connected corporate meeting planning buyers and hotel suppliers through an eRFP Marketplace and provided Strategic Meetings Management solutions to pharmaceutical, technology, and finance industries.

Seattle, Wa, Us

Hotwire is an opaque, third-party travel website providing discount rates to brand-agnostic leisure travelers; providing hotel, air, and car supplier partners a distribution channel to discount distressed inventory.

Bachelor Of Science - Bs, Communication Sciences & Disorders

Study Abroad