Alison Lo Email & Phone Number

Port Washington, New York, United States

Manages and maintains all aspects of email/SMS, affiliate, and loyalty programsCollaborates with creative, PR, social, and growth marketing teams to execute new collections and collaborations to create a 360 brand marketing experienceActs as main point of contact for all external agencies and partnersCompiles data and presents weekly/monthly e-commerce sales performance reports to analyze weaknesses and potential areas for growthMaintains Shopify website and ensures an optimized user experience through the use of quarterly SEO, UI, and UX audits

Greater New York City Area

-Managed all aspects of e-commerce website, including designing interface, uploading new products, coordinating sales campaigns, fulfilling orders, etc. -Generated and circulated email marketing campaigns via Klaviyo for e-commerce website and wholesale buyers-Provided comprehensive daily, weekly, and monthly selling reports to sales team to ensure sales goals were met -Coordinated with warehouse and logistics team to ensure on-time delivery of all orders and to address any inventory issues-Issued RA’s for returns/damaged merchandise and escalated quality issues to product development team and upper management-Created brand presentations, marketing kits, and selling tools for major retailers -Worked closely alongside sales team to analyze consumer purchasing data and trend reports to determine future buys and assortments-Managed, generated, and uploaded promotional content across all brand’s social media platforms-Coordinated and executed brand events, such as new collection launches, tradeshows, and seasonal photoshoots-Provided customer service support to e-commerce customers via Zendesk and email

Greater New York City Area

Worked alongside Director of Sales in maintaining brand identity across all marketing, wholesale, and e-commerce channelsProvided support with administrative tasks, such as vendor database management, daily sales reporting, and fulfillment of deliverables Organized brand calendar and scheduling of events and appointmentsScheduled, attended, and took minutes at department meetingsResearched data and compiled reports on competitor brands and consumer trendsManaged and tracked brand sending and adherence to team budget

250 West 57Th Street, Ste. 301 New York, Ny 10107

Generated editorial content for webArchived and updated magazine's photo libraryAttended and reported on fashion week showsResearched and pitched content ideas to fashion and senior editorsManaged sample room and all incoming and outgoing shipmentsCreated monthly content calendars and sent out briefs after editorial meetingsContributed 3-5 blog posts a weekManaged contributing writers, curated submitted content, and edited/fact-checked submissionsUploaded finished articles to Wordpress and tagged for SEOAssisted with photoshoot prep and executing photoshoots

Greater New York City Area

Pitched, researched, and generated content for a skincare and wellness columnShot, edited, and curated blog’s photo and video contentTranscribed interviews with industry professionals and social media influencersFact-checked, edited, and published submissions from contributing writersCoordinated and established sponsorships with leading industry brands

Bachelor’S Degree, Advertising And Marketing Communications

Activities and Societies: W27 (Student News Publication) Created advertising campaigns, implementing email marketing strategies to improve.

Associate’S Degree, Advertising And Marketing Communications

Activities and Societies: W27 (Student Newspaper) Created advertising campaigns, implementing email marketing strategies to improve SEO.