Oversees management and GTM strategy for Kitchenware, Home Supplies, Furniture, Textiles and Soft Furnishings for TikTok Shop US, managing a team of 9 across Seattle, Los Angeles and NYC.

Hired by Seth Rogen and founding partners to lead product, merchandising and wholesale on the "House" side of the company. Joined in year-1 to define and direct product line, launch the wholesale channel in top-tier domestic and international retailers, develop a nascent team, improve GTM process, and improve cash flow through thoughtful product investment strategies and business analysis.Product categories: Decorative Accessories, Accent Furniture, Tabletop, Artist Collabs, Apparel and Accessories

Managed a $70M business, consistently surpassing sales and margin targets. Achieved double digit comps each year, beating company trend, by strengthening core assortment while introducing new partnerships and product categories. Led team of associate and assistant buyers, merchandise coordinators and ecomm merchants. Areas of ownership: Garden, Bath, Shelving, Storage and Organization, Hardware + Renovation, Marketplace (Brand Partnerships, Electronics, Pet, Pool, Live Plants)

Mid-sized, design-led Kitchenware brand and white label supplier. Led concept through end-of-life product development of line. Launched DTC and drop ship channels in year 2.• Built ecommerce business from the ground up, and managed all aspects of the DTC business channel, including product development, inventory management, content strategy and development, and logistics• Launched drop ship line on top ecommerce sites including Wayfair and Walmart

Mid-sized, design-led Kitchenware brand and white label supplier. Led concept through end-of-life product development of line. Opened and oversaw a broad range of national department and grocery store chains representing thousands of doors. • Opened HSN (Home Shopping Network) and grew to $1M account within six months, with 4 items airing on television• Developed, priced and sold merchandise planograms to national department stores with door counts in the thousands

• Managed Domestic Specialty Retail, Hospitality, Corporate, and Designer sales of all in-house Home categories• Managed 11 sales representatives, over 150 accounts, and over 80 house accounts • Analyzed distribution by region, state and metro area, cross- referenced with demographic and census data, to identify and prioritize key prospects• Managed NYC Showroom

Managed Furniture, Lighting, Art, Accents, and Textile categories• Supervised and cultivated a team of Associate and Assistant Buyers and Coordinators• Reversed negative sales trend in Furniture department from -30% to a positive comp within first four months, ending the year (2014) at a comp of +25%• Performance recognized by rapidly increasing responsibility, including the addition of the Home Accents department (Lighting, Art, and Decorative Accessories) and the Soft Home department (Rugs, Decorative Pillows, Doormats and Window)• Restructured and developed team, resulting in their increased performance and two promotions• Leveraged strong cross-functional and vendor relationships to meet tight deadlines, secure the best pricing, define new opportunities, and increase productivity