Alison Lutz Waldon Email & Phone Number

Marketing partner for Playa Largo Resort & Spa, Faro Blanco Resort & Yacht Club and Courtyard Faro Blanco Resort

Austin, Texas Metropolitan Area

Manage marketing for 493-room resort including marketing for seven dining outlets, four golf courses and Mokara Spa. Refined advertising mix and web content to enhance conversions. Results include an increased booking conversion rate, elevating the resort to the growth leader for the brand in 2021 vs. 2019.Collaborate with public relations agency to secure digital coverage from Travel + Leisure, Forbes, Shape, Good Housekeeping, Food & Wine, Upscale Living Magazine, Austin Monthly, Golf.com and more. Secured coverage in print publications including Texas CEO Magazine, D CEO, Tribeza and Austin Travels magazine.Synthesize information from Medallia surveys and Google Analytics to improve web and in-person experience for guests. Discover additional paths for revenue generation using guest feedback.Partner with director of revenue to develop packages and dynamic add-ons to increase booking revenue and dining outlet revenue.Develop holiday events including "Holiday in the Hills", which launched in 2020. This month-long event helped us achieve 133% of our leisure room night goal in December 2021.Worked with Austin Music Office to develop a spring break unplugged music series to support local artists in March 2021.Supported property during grand opening in 2019 and relaunches of services and dining outlets in 2020 and 2021.Manage and grow resort's social media channels including Instagram, Twitter and Facebook pages. Build partnerships with local brands and influencers for resort event and product launches.Lead and support photo shoots and video shoots.

Barton Creek Country Club

Developed communication strategy for large membership at Barton Creek Country Club.• Efficiently communicated construction information to membership base during year-long renovation project across club, resort and golf course properties.• Develop and support loyalty marketing efforts including email campaigns and event programming to keep membership engaged.• Built email templates with eye-catching headlines and created targeted email groups to sell out club and resort events. Achieved an average open rate of 46 percent in 2018.• Supported the Omni Barton Creek Resort & Spa marketing team by promoting resort events to members. Targeted email marketing campaigns to membership helped generate approximately $20,000 in event ticket sales in 2017 for Omni Barton Creek Resort & Spa.• Planned and executed strategies for all communications at Barton Creek Country Club including emails, printed materials, brochures, posters and bartoncreekmembers.com. Resulted in higher level of awareness of membership benefits among club members and reduced attrition.• Worked with leadership team to direct redesign of marketing materials and bartoncreekmembers.com to align with new brand compass in 2016 and 2017.

Austin, Texas Area

• Devise editorial strategies for clients.• Write, proofread, ensure SEO and site content is up-to-date.• Write, edit and manage content for client's WordPress websites.• Create reports and track campaigns using Google Analytics.• Manage client social media accounts.• Create and execute email marketing campaigns.• Monitor and develop client's social ad campaigns.

Waco, Texas Area

• Used strong communication skills to cultivate a digital extension of the university's on-campus community.• Created social media campaigns and contests to enhance on-campus living experience.• Maintained a community of current students, prospective students and parents.• Assisted with coordinating photo shoots for residence halls.

Bachelor Of Arts - Ba, Journalism, Public Relations & New Media (Minor In Marketing)

Activities and Societies: • President of Clasped Hands in Service (CHIS) Club Nonprofit, serving the Waco community every weekend • Public.

Public Relations

Master Of Business Administration - Mba, Marketing

Currently enrolled