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• Knowledgeable and experienced in creating and delivering both on and offline marketing solutions, including catalogues and brochures, print media, social media, email marketing, online advertising and events.• Skilled in creating strategies for both internal and external communications• Experienced in managing and coordinating multiple complex projects on time and to budget• Highly capable of leading,organising and prioritising in order to reach a shared goal. • Proven to communicate effectively with both internal and external stakeholders at all levels- from Vice Presidents and CEOs to Assistants • Effective in negotiating and motivating vendors, colleagues, and clients• Able to build strong relationships and alliances• Customer-service orientated• Experienced in managing local, national and international campaigns from concept to marketing and delivery• Excellent interpersonal skillsSpecialties: Strategic Market Planning & Development, Campaign Planning & Execution, Digital Marketing, Market Identification & Penetration, Brand Development, Project Planning & Implementation, Marketing Collateral & Campaigns, Market Trends & Research / Reporting, Client and Vendor Relations, Training & Team Leadership, Complex Problem Solving, Re-Engineering Processes, Creative Thinking, Higher and Further Education Marketing, Innovation, Internal and External Communications, Expectation Management, Institutional Marketing, Academic/Educational Marketing, Lead Generation and Tracking, Branding, InDesign, Photoshop
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Marketing And Distribution Manager, Ucl PressUcl Press Jul 2015 - PresentLondon, United KingdomHeading marketing, publicity, sales and distribution at UCL Press, the UK's first fully open access university press. This role has involved developing and managing marketing, distribution, partnership and worldwide sales programmes from scratch, with a particular emphasis on open access books. UCL Press books and journals have been downloaded more than 10m times, with positive reviews and features in both specialist and national/international media including The Guardian, The Telegraph, The Australian, El Pais, Politico, Hindustan Times, Nature and THE. UCL Press has also been strongly featured in trade media including The Bookseller, BookBrunch and Infodocket. -
Marketing Manager (Middle East, Africa And Brazil)Wolters Kluwer (Formerly Lippincott Williams & Wilkins) Jan 2011 - Jul 2015London, United KingdomWolters Kluwer is one of world’s leading Science, Technical & Medical publishers, specialising in providing print and electronic solutions for both professionals and students within this market. My responsibilities as Marketing Manager for a key new region include:- Developing/delivering tactical and strategic marketing to grow revenues across a portfolio of medical, nursing and health professions products (including- but not limited to- print and e-books, digital/online products and online platforms) throughout Middle East, Africa and Brazil. This was a new region, so this has been done from scratch.- Producing tactical and strategic marketing plans across various markets.- Implementation of print, online, digital and social media marketing campaigns - Working closely with the regional marketing and sales teams and agents.- Acquiring/monitoring marketing plans for Middle East, African and Brazilian sales agents, and other strategic partners.- Strategic marketing presentations to key internal and external stakeholders including societies, clients, sales teams, agents and senior management (VPs, senior directors and publishers). - Managing a six figure marketing budget, delivering on ROI and all KPIs.- Management of and attendance at International conferences and exhibitions.- Significant contribution to new international business development projects.- Contribution towards marketing 'best practices' within the international marketing group.- Customer and agent training and onboarding of online products- Training and mentoring marketers and sales teams on products, systems and processes. Improving product knowledge in the marketing team.- Event and agenda planning and organisation for international sales conference -
Academic Marketing Manager (Emea)Wolters Kluwer Health / Lippincott Williams And Wilkins Nov 2006 - Feb 2014London, United KingdomInternational Marketer of the Year 2001/12 and Inaugural International Marketer of the Year for Wolters Kluwer Health (Professional and Education) 2010/11• Ownership of, and responsibility for, planning and implementing marketing strategies aimed at maximising annual revenue targets and course adoptions across all Medical Education, Nursing Education, Nursing Practice and Health Professions (book and electronic products plus non-book product including anatomical models and charts) in Europe, Middle East, Africa and Brazil• Direct-to-student marketing including focus groups, social media campaigns, focus groups and other student outreach projects, including recruiting student advocates and reviewers• Supervision of and assignment of tasks to office-based Marketing Assistant and Marketing Intern plus remote freelancer • Managing large-scale international catalogue projects both quarterly and annually. Ensuring worldwide distribution of these projects• Effective communication to convey powerful product messages both internally and externally• Launching successful series of nursing titles adapted for the UK market, including pre-launch research, campaign execution and management and analysis• Training and communicating the advantages of innovative new online products with both internal and external stakeholders of all levels worldwide (excl. N America)• Driving and introducing best practice in electronic communications across the international marketing group, including successful social media campaigns and faculty email marketing• Monitoring and reporting on the effectiveness of all marketing campaigns undertaken
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Marketing Executive (Europe)Wolters Kluwer Health / Lippincott Williams And Wilkins Nov 2006 - Jan 2011
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PromoterThe Pastry Club Jun 2007 - Dec 2008London, United KingdomThe Pastry Club was a highly-successful bi-monthly Danish music showcase produced with Mette Slot-Johnsen and Marianne Petersen, in co-operation with, and with funding from, ROSA/ The Danish Rock Council. A number of highly regarded venues hosted these showcases, including the Hoxton Bar and Kitchen and 93 Feet East, and they featured a number of leading Danish bands across the spectrum.
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Marketing AssistantInforma Professional Academy Apr 2005 - Jul 2006• Working closely with the team Marketing Manager, I planned and implemented marketing activity across a B2B distance-learning portfolio which covered a wide range of topics within the legal, financial and insurance sectors. • Campaign planning and delivery to budget and on schedule• Database selection and building, including implementation of best practice when handling external data • Utilisation of the full marketing mix including direct mail, electronic/online marketing (e.g email, banner, SEO and CPC), fax, advertising and coordinating telesales follow up• Writing high-quality benefits driven sales copy to generate leads for telesales follow-up• Liaising with external designers, printers and mailing houses• Collaboration with internal publishing and conference marketers and negotiation and implementation of external contra deals• Assisting other team members, e.g conference marketers, when required, including assisting conference registrations• Maximising external marketing opportunities with external course authors -
Publishing ExecutiveMarket Research Society Oct 2004 - Apr 2005London, United Kingdom• This post covered all aspects of the publishing process, and included elements of general administration, marketing, PR and advertisement sales. • Tasks included writing marketing materials to promote the sales of advertisements and client functions, organising client functions and compiling reports• Administration of magazine website • Involvement with the administration, coordination and running society's annual conference and ongoing CPD and training programmes
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Frequently Asked Questions about Alison Fox
What company does Alison Fox work for?
Alison Fox works for Ucl Press
What is Alison Fox's role at the current company?
Alison Fox's current role is at UCL Press.
What is Alison Fox's email address?
Alison Fox's email address is al****@****wer.com
What is Alison Fox's direct phone number?
Alison Fox's direct phone number is +4420767*****
What schools did Alison Fox attend?
Alison Fox attended University College London, U. Of London.
What skills is Alison Fox known for?
Alison Fox has skills like Digital Marketing, Brand Development, Internal And External Communications, Publishing, Online Publishing, Email Marketing, Content Management, Direct Marketing, Copywriting, Books, Publications, Copy Editing.
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Alison Fox
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