Alison Marie Smith Email & Phone Number

Salt Lake City, Utah, United States

External Communications and Social Media Management**Created content and managed posting for airport social media channels, including Facebook, Instagram, LinkedIn, Threads and X; increased total followers by 12% over 2023**Wrote and edited monthly articles for blog, spotlighting departments in the airport**Contributed to digital marketing campaign strategies and developed social media influencer strategy**Skilled in Adobe Creative Cloud, Canva, Capcut, Constant Contact, Marlin CMS, Microsoft OneDrive and Teams and various social media platformsInternal CommunicationsMedia and Stakeholder Relations**Communicated with key stakeholders such as the Salt Lake City Mayor's Office, Utah Governor’s Office, Utah Legislature, SLC Airport Board and various Utah tourism entities**Coordinated several media events with local and national outlets, including Hawaiian Airlines launch, 2034 SLC-UT Olympic Committee send-off event, Phase 3 opening event, Avelo Airlines launch, and other press events

Park City, Utah, United States

Organizational Leadership**Developed annual strategic plan with senior leaders which included both achievable and aspirational goals reflective of the mission and vision of the organization.**Co-led annual staff training conference. Facilitated 3 workshops on leadership development, emotional intelligence, and communication strategy for 40+ personnel.**Collaborated with senior leaders to conceptualize & oversee annual national conference for 275 students and 75 volunteers and staff.**Managed $150,000 departmental budget. Fundraised 95% of personal salary.Communication and Public Relations**Managed multi-faceted communication campaign for 5000+ donors, alumni and students through email marketing, website management and in-person presentations.**Planned & implemented robust internal communication strategy for department of 40+ personnel.**Produced & hosted national podcast. Recorded 100+ episodes, resulting in almost 15K listens.**Motivated communications team to grow external audience through digital marketing and peer-to-peer promotion.**Resulted in 135% increase in audience reach, 21% increase in followers, and 18.3% increase in engagement.

Salt Lake City, Ut

Organizational Leadership**Developed strategic plan for external & internal communications- serving 5000+ donors, alumni and students.**Recruited, hired and supervised Communications Assistant to achieve departmental goals.**Cultivated team of 60+ donors. Fundraised $50,000 program budget and 95% of personal salary.Communication and Public Relations**Presented at 10+ national student conferences, facilitating content for 100+ students.**Represented InterVarsity at 6+ national conferences, promoting the organization via seminars.**Emceed national online event, speaking weekly (March-May 2020) to audience of 6000+ attendees.**Co-authored & edited 8 leadership training guides used by almost 1000 students annually.**Designed graphics, edited photos, and created videos for 3 social media platforms- Facebook, Instagram & Twitter. Grew Instagram audience to over 1K followers.

University Of Utah, Salt Lake City, Ut

**Provided mentoring and leadership to an organization of 100+ college students.**Publicly spoke in large scale settings (50+ participants), facilitated large scale workshops/seminars (100+ participants). **Receive the University of Utah Lori McDonald Community Contribution Award.**Fundraised $40,000 program budget and 100% of personal salary.