Alison Martin Email & Phone Number

Pacifica, Ca, Us

San Rafael, Ca, Us

· Responsible for increasing market penetration and brand visibility for pediatric rare disease therapies, including VOXZOGO (achondroplasia) and Enzyme Replacement Therapies (VIMIZIM (Morquio A - MPS IVA), NAGLAZYME (mucopolysaccharidosis VI - MPS VI) and BRINEURA (ceroid lipofuscinosis type 2 - CLN2)) brands leveraging omnichannel strategies, globally.· Achieved measurable improvements in lead acquisition, campaign effectiveness, and revenue generation by establishing a demand generation center of excellence.· Drove revenue growth and market share expansion by improving demand generation across the BMRN portfolio.· Uncovered key opportunities through a deep dive into social listening data.· Heightened demand creation and management efficiency and expanded market reach through optimized omnichannel strategy and campaign framework.

Provided strategic guidance to life science and pharma clients on a variety of digital and marketing operations projects. Enhanced online presence and user engagement by spearheading website development and management initiatives. Yielded tangible improvements in SEO, SEM, and social media marketing effectiveness through strategic solutions.Key Achievements:· Restructured digital marketing to streamline operations and improve overall efficiency by reducing the number of agency and vendor partners, optimizing processes, and training staff on key digital concepts.· Increased revenue and optimized marketing expenditure by enhancing client digital marketing performance.· Bolstered client retention and satisfaction through expert CRM consulting, driving streamlined operations.

South San Francisco, California, Us

I implemented the Salesforce Marketing Cloud to measure campaign effectiveness and ROI and identified and capitalized on low-hanging fruit in SEO, bringing the technology platform in-house. Introducing a highly successful web chatbot platform, I surpassed revenue from all other web channels combined within one year.My achievements include achieving 207% growth over three years by leveraging metrics to identify key growth channels and opportunities. I reduced lead rejection from 70% to less than 25%, while maximizing MQL conversion. Additionally, I boosted SEO revenue by 398% and email revenue by 196% year-over-year.

South San Francisco, California, Us

I spearheaded the overhaul of Fluidigm's CMS and digital infrastructure, anticipating the platform's sunset date. Under my leadership, we achieved remarkable success, driving leads and boosting e-commerce performance. I rebuilt and modernized our digital framework, ensuring scalability for future growth. Reporting directly to the Chief Communications Officer, I adeptly managed a team of 12 contractors and five direct reports. Key achievements include forming a highly competent team from scratch, restructuring marketing platforms, and empowering users to optimize digital content creation, resulting in a notable 13% increase in sales.

I spearheaded enhancements across various platforms, driving remarkable results. My leadership optimized the custom rep-triggered email (RTE) platform, boosting performance and user satisfaction. I maximized HCP lead generation effectiveness, benefiting all Genentech brands. By consolidating digital sales enablement platforms, I streamlined operations for 1,600 field representatives. Key achievements include a 70% increase in incoming leads and a 20% boost in conversion rates, leading to substantial sales growth. Additionally, I improved the RTE marketing platform's stability and functionality by 10% and elevated the Net Promoter Score (NPS) by over 20 points, significantly enhancing reps satisfaction and platform utilization. Moreover, I slashed costs for promotional material ordering by 70% and accelerated time to market by 50%.

I raised my hand to participate in the FRM Preceptorship program, which allows preceptors to gain knowledge of the managed care and reimbursement landscape.· Enabled greater departmental understanding of the FRM role by learning the complexities of the reimbursement landscape through training, 1:1 mentorship, and customer field rides.· Supported Esbriet for idiopathic pulmonary fibrosis.

I spearheaded cross-rheumatoid arthritis franchise digital programs, identifying market opportunities and directing the digital marketing team to achieve outstanding results. Notable successes include a 3:1 ROI on a $4M patient budget and a 6:1 ROI on a $3M HCP budget, exceeding industry benchmarks. I pioneered digital marketing strategies for ACTEMRA, ensuring its successful market entry and differentiation.

I successfully maintained sales for an EOL drug while simultaneously introducing a new indication for Pegasys. I managed territory for Central California for a Hepatitis B drug and reported to the regional sales manager. Increased HCV market share and sales by 5% across GI, hepatology, and primary care settings.

I led digital strategy and execution for various brands and line extensions, delivering measurable success. I pioneered innovative patient and HCP relationship initiatives, expanding databases and enhancing engagement. My achievements include orchestrating eMarketing strategies that drove measurable growth for LUCENTIS, a $1B brand (wet macular degeneration or (wet AMD), diabetic retinopathy, and diabetic macular edema (DME), while overcoming major marketing hurdles. I spearheaded the introduction of iDetail, a groundbreaking iPad-based detailing tool, leading to adoption across a 1,600+ sales force. Additionally, I revolutionized the patient adherence program for Pulmozyme (cystic fibrosis) by increasing adherence by 3% through segmentation strategies, earning industry recognition and accolades for transformative contributions to patient wellness and healthcare marketing innovation.

Certificate, Artificial Intelligence

Bachelor Of Arts - Ba, Biology, General