Alison Betts Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Lead development of strategic brand content and storytelling; work with internal stakeholders and external channels to ensure consistency and deployment of corporate narrative. Create, implement, and measure the success of programs in brand marketing, content marketing, corporate communications, and public relations.Advise executive team, senior leadership, and individual contributors on communications strategies and best practices. Serve as senior content creator for C-suite projects, brand campaigns, and retention initiatives. Serve as senior content creator for C-suite projects, brand campaigns, and retention initiatives.Manage and develop high-performing, collaborate teams in graphic design, public relations, web and digital marketing, and content marketing. Guide brand aesthetic, voice, and tone; oversee design and production of all marketing assets.

Littleton, Colorado, Us

Led a team of 10 employees and contractors responsible for digital marketing, content marketing, channel marketing and engagement, lead generation, corporate communications, public relations, reputation management, tradeshows and events, branding, and RFPs. Strategic development and management of marketing and PR initiatives for B2B and government audiences to meet lead-gen and field-sales goals.Prioritized, assigned, and evaluated the results of team projects to ensure work was timely, high-quality, and met the organization’s major business objectives.Forecasted, managed, and reconciled departmental budget. Negotiated vendor contracts and managed resources to ensure work met expectations and came in on budget. Advised senior leadership and executives on communications strategies and best practices.Evaluated staff performance and provided feedback and coaching to promote employee success.Set data-based metrics and KPIs for campaigns and evaluated results to determine success and areas for improvement.

Littleton, Colorado, Us

MARKETING & COMMUNICATIONSPrimary creator and executor of corporate-level print and digital deliverables, including web content, blog articles, collateral, case studies, social media, newsletters, drip campaigns, emails and landing pages, white papers, infographics, and digital marketing projects.Collaborated with subject matter experts to transform technically complex messages into materials appropriate for B2B and governmental prospects and customers.Tactical manager for lead-generation and lead-nurturing campaigns.Identified and researched target audiences, created persona-driven messaging, and ensured appropriate messaging was distilled consistently throughout tactical deliverables.Conceptualized content for multimedia materials and videos, and supervise film contractor through production.Provided art direction to graphic designer to ensure deliverables met branding and messaging goals.Managed company's Facebook, Twitter, and LinkedIn channels.Developed SEO-focused content and crafted materials in line with SEO best practices.Provided editorial expertise and guidance to other marketing team members, departments, and organization leadership.PUBLIC RELATIONS & BRANDINGDeveloped and deployed national and local public relations campaigns to boost brand awareness. Vetted media engagement opportunities for corporate initiatives and channel partners.Worked with local, national, and international outlets to fulfill inquiries and garner earned media stories and mentions.Developed and steered company's social responsibility initiative for Veterans Treatment Courts (2014).Oversaw company and industry news monitoring and reporting for traditional and social media for brand reputation management.Developed, implemented, and facilitated editorial and brand guidelines throughout the organization.Led branding efforts for new products and features, including naming, logo design, and messaging. Maintained company's corporate crisis communications plan.

Tucson, Az, Us

Determined content needs for, wrote and edited quarterly print newsletter, monthly e-newsletter, program materials, website and social media. Identified potential media stories and garnered free publicity for events and organizational accomplishments. Successfully placement of positive stories in The Arizona Daily Star, The Explorer, The Desert Leaf, the Sun City Tipster, North Tucson Living, and local ABC, NBC, CBS and FOX affiliates. Managed research, writing and tracking of government and private grants comprising a significant portion of program funding, with an 80% award rate. Proven experience writing grants ranging from $500 to $100,000.Provided style and editing expertise across the organization to support brand unity and quality communications. Served as official photographer at events and for publications; oversaw organization’s photo library.Used Adobe InDesign to create publicity materials including posters, flyers, bulletins and signage.

Tucson, Arizona, Us

Designed, implemented and facilitated writing courses; successful delivery of 19 classes to nearly 500 students to dateWorked with students to develop research plans and content for writing and multi-media projectsActed as an expert resource to help students improve grammar usage and dictionProvided guidance on style formats and citation conventions Maintained course Web sites and extensively use Web-based tools for course material development

Tucson, Arizona, Us

Assisted with the planning and implementation of a successful marketing and fundraising campaign, including the production of marketing materials for print, email, and radio spotsPrepared several successful grant applications Generated solicitation materials for continuing and prospective donorsEdited and organized a history of the Women’s Plaza of Honor for Web publication

Advocated for higher education issues to local and federal elected officials, the Arizona Board of Regents, University administrators, and the mediaSet communications priorities and managed outreach efforts to other University organizationsCreated position statements, press releases, newsletter articles, executive reports, internal documentation, and email announcementsProvided editorial expertise on documents, publicity materials, Web content, and presentations

Denver, Co, Us

Designed and facilitated classes in composition, rhetoric, and business writingEvaluated and provided feedback on student workWorked with students in both online and classroom-based environments

Developed and managed communications strategies for corporate initiativesActed as an expert reference for division employees regarding corporate branding standardsManaged mass communication efforts to schools, borrowers, lenders, and guarantorsProduced texts for internal and external audiences, including information packets, press releases, correspondence, and Web contentEdited and published department newsletters

M.A., English

Phd Coursework, English Literature

Master Of Applied Communication, Written Communication; Technology-Assisted Communication

Bachelor Of Arts (B.A.), English Literature

English Literature (British And Commonwealth)