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An experienced business leader with over seventeen years of experience working with some of the best-loved brands in Australia. With a drive for results and key strengths in looking at business problems holistically, I am focused on work that delivers results.My role is to identify and articulate business challenges and create robust strategies that solve pain points. I understand where customer needs and the brand intersect, then plan and deliver solutions that are unique and effective.
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General ManagerTown Square Nov 2019 - PresentMelbourne, Vic, AuTown Square is an independent, full-service strategic and creative agency helping brands earn their place in people’s lives. -
Agency Director - Queen StThe Brand Agency Jun 2018 - Nov 2019Perth, Wa, Au -
Client Services DirectorThe Brand Agency 2017 - Nov 2019Perth, Wa, Au
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Head Of Strategy And PlanningThe Brand Agency Feb 2012 - Nov 2019Perth, Wa, AuThe Brand Agency are creative problem solvers for businesses that want to change the status quo. We we look to break convention, because we’re agents of change.My responsibilities include agency leadership, building client relationships, team management, creating business and communications strategies as well as content, social and digital strategies.Clients include Water Corporation, LandCorp, Rio Tinto, CSBP, Kleenheat, UWA, Drug and Alcohol Office and Road Safety Commission.
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Head Of Account ServiceMarket United Mar 2011 - Mar 2012Responsibilities:Build relationships with senior clients and management teams, manage and retain existing clients.Attract new business and enhance the brand awareness in the WA market.Responsible for agency monthly billing and P&L.Strategic development for agency clients, focused on digital and social media.Manage team of 20, including account service and project managers.
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Group Account DirectorChe Proximity Oct 2009 - Mar 2011Melbourne, Vic, AuResponsibilities:Manage four of the agencies largest accounts.Assisting the client in putting together the marketing strategy, writing the brief and overseeing the production of the finished advertisements.Clients include CPA Australia, Laminex Group, Mazda, Home Hardware, Bakers Delight, Village Roadshow (Cinemas, Theme Parks and Sydney Attractions Group), Sensis (Yellow Pages) and The Salvation Army.Responsible for team of 10 communications specialists, and three digital producers. -
Head Of Digital And DirectDraftfcb Sep 2005 - Oct 2009New York, New York, UsResponsibilities:Manage three departments consisting of 15 individuals.Oversaw management of clients’ budgets and campaigns.Developed processes internally that best utilised resources.Responsible for three P&Ls, including reporting to the company board quarterly.Providing leadership, support and appropriate levels of hands-on execution.Negotiate and manage third supplier relationships - including research and media.Internal and client training. -
Account ManagerGeorge Patterson Partners 2003 - 2005Here, I learned the life-skill of stakeholder relationships. I was at the beck and call of National Australia Bank, NEC, Shell Australia and the Holden Racing Team for nearly three years. My communication skills sharpened, my creative abilities grew and my OCD tendencies had their chance to shine.‘Manage’ was my middle name and I honestly thrived on it. Direct marketing, online, TV, radio, press, outdoor - from writing briefs to managing timelines and deliverables
Alison Mckinnon Skills
Alison Mckinnon Education Details
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Rmit UniversityCommunication -
Monash UniversityEnglish
Frequently Asked Questions about Alison Mckinnon
What company does Alison Mckinnon work for?
Alison Mckinnon works for Town Square
What is Alison Mckinnon's role at the current company?
Alison Mckinnon's current role is General Manager at Town Square.
What is Alison Mckinnon's email address?
Alison Mckinnon's email address is al****@****ail.com
What is Alison Mckinnon's direct phone number?
Alison Mckinnon's direct phone number is +614316*****
What schools did Alison Mckinnon attend?
Alison Mckinnon attended Rmit University, Monash University.
What skills is Alison Mckinnon known for?
Alison Mckinnon has skills like Integrated Marketing, Digital Marketing, Direct Marketing, Digital Strategy, Advertising, Social Media Marketing, Strategy, Social Media, Mobile Marketing, Marketing Strategy, Marketing, Online Advertising.
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