Leads digital product strategy and oversees the full lifecycle of customer-facing websites and mobile apps for Irvine Company’s Apartments division, from conceptualization and development to successful launch, driving a seamless experience across digital touchpoints throughout the customer journey from apartment search to resident engagement.Develops strategic product roadmaps that directly contribute to financial targets, operational efficiency and customer satisfaction.Leverages data and analytics insights to inform product decisions and direction.Fosters a high-performing product team that delivers industry-leading results and surpasses annual targets.

Responsible for leading the development and management of Irvine Company Apartment Communities' digital products and content, including websites, mobile apps, and other digital platforms. Oversees the entire product lifecycle from conception to launch, as well as managing ongoing updates and enhancements. Balances the creative aspects of content development with the technical aspects of digital product management to deliver compelling and effective digital experiences for customers. Collaborates with cross-functional teams to ensure that digital products and content are delivered on time, within budget, and to a high standard of quality. Constantly monitoring industry trends and emerging technologies to identify new opportunities for innovation and growth.Honored with a VP Choice Award in 2023 and Best in Class Award in 2022 for outstanding contributions to the company.Manages a high-performing team that consistently exceeds expectations.

Provides strategic guidance and consultation to Zillow through focus groups, surveys, quick advisement, case studies, and marketing asks to help steer product and marketing direction. Attends and speaks at Zillow sponsored events to provide industry expertise and partner perspective.

Served as the primary point of contact between the firm and clients, building strong relationships to ensure needs and expectations were met. Provided strategic guidance to clients on how to achieve their business objectives through digital channels, like websites, mobile apps, email, social media and more. Oversaw the entire project lifecycle, from scoping and planning to execution and post-launch support.Lead cross-functional teams such as designers, developers, and project managers to plan and execute digital initiatives. Able to effectively communicate technical concepts to non-technical stakeholders while presenting to clients and leading client meetings.

Responsible for managing relationships with clients at Lexus and overseeing the delivery of digital projects, including websites and mobile apps.Drove the delivery of the full project lifecycle, including scoping, planning, development, execution, and post-launch support.Ensured projects were delivered on time, within budget and with high quality standards.Collaborated with cross-functional teams such as designers, developers, and project managers.Coached and mentored direct reports to help achieve their career growth goals.

Main client contact at agency for paid social media campaigns, earned social community management, and social app development.Provided strategic guidance for creative development, targeting and performance optimzation to help achieve client goals.Hands-on implementation of paid social media campaigns for Facebook, Twitter, Instagram, Pinterest, YoutTube and more.Reporting and analytics report generation with stratgic insights.