Alli Murphy Email & Phone Number

Bend, Or, Us

Rye, New York, Us

Engage for Good is a leading corporate social impact (CSI) company that equips CSI leaders with the skills, knowledge, and connections to create lasting partnerships for change. As Managing Director, and a member of the senior leadership team, I oversee two of the organization’s five revenue-generating programs, driving strategic growth and fostering high-impact learning experiences while cultivating a high-performing, people-centered team. I lead a talented team advancing EFG’s mission while championing a people-first culture and operational excellence.Key Achievements:» Steered organizational transformation: Guided the integration of a new CEO and leadership team, managing a 133% team expansion while aligning strategic goals with core values to foster a people-first culture amid rapid growth.» Elevated thought leadership: Delivered keynote speeches and moderated panels with executives from Chobani, Kellanova, and Accenture, focusing on leadership development, wellbeing, and social impact for audiences of 500-650.» Scaled flagship programs: Spearheaded EFG's annual conference strategy, achieving a 20% increase in attendance, a 49% increase in revenue, and significantly enhancing the diversity and prestige of speakers and Halo Award judges.» Fostered industry collaboration: Facilitated quarterly corporate masterminds with 15 Fortune 500 leaders (Senior Manager - VP), driving strategic discussions that strengthened community ties and provided leaders with actionable solutions for their challenges.» Developed team culture: Designed and implemented new collaboration practices, increasing engagement and productivity by 30% while fostering a psychologically safe and inclusive environment.

Rye, New York, Us

Stats:» 450+ Episodes, 3,500 Monthly Downloads, 15 SeasonsTopics: » Corporate social impact» CSR» Employee engagement» Learning & development» Leadership development» Organizational culture» Psychological safety » Team dynamics » WellbeingSelect Guests:» Abe Diaz, Principal Technical Product Manager of Disaster Relief, Amazon» Artis Stevens, President & CEO, Big Brothers Big Sisters of America» Bridget Hanrahan, Associate Director of Marketing Operations, Subaru » Claudia Romo Edelman, Founder, Global GoalsCast, Hispanic Star and We Are All Human» Jen Carter, Global Head of Technology, Google.org» Jeronimo Escudero, Senior Band Director, Procter & Gamble» Jessica Fiscella, Director of Community and Government Relations, Ulta Beauty» Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & Restaurants» Lauren Stone, Director of CSR, Walgreens» Marti Bledsoe Post, Executive Director, On Our Sleeves» Meagan Dorsch, Head of Social Impact, Visible» Mollie West Duffy, Author and Organizational Development expert» Sarah Thompson, Managing Director of Corporate Partnerships, Save the Children

Rye, New York, Us

As the director of a national professional development organization focused on best practices in CSR, I lead a talented team that helps corporate social impact leaders advance their careers, campaigns, and organizations through learning & development opportunities. I oversee our events, content strategy, people operations, and internal and external learning programming.In a nutshell, I lead complex initiatives and business-critical programs from a people lens. Select members include: Allstate, Disney, Hasbro, Macy’s, American Cancer Society, Children’s Miracle Network Hospitals, Feeding America, and The Trevor Project.Key Achievements:» Fostered team connection & engagement: Designed and implemented a monthly virtual team huddle program to enhance collaboration and morale in a remote environment, resulting in improved team cohesion and engagement.» Led team to produce impactful conferences: Directed a team of 6 to execute sold-out in-person conferences with 550+ attendees, 70+ speakers, 35+ sponsors, and 20 award winners, achieving an 8.5/10 attendee rating and fostering industry-leading conversations.» Elevated learning programs: Oversaw the development and delivery of learning programs that resulted in 96% of participants reporting that they met or exceeded expectations.» Developed team culture and career growth initiatives: Designed and implemented career development pathways, SMART goals, and performance reviews, leading to 4 team members taking on new responsibilities and a 25% increase in engagement.» Advanced wellbeing and peak performance: Delivered a TED-style talk on wellbeing to 500 conference attendees, inspiring participants to lead team lunch & learns and implement wellbeing strategies.» Showcased thought leadership on workplace dynamics: Secured high-profile speakers for conference sessions on psychological safety, team dynamics, and wellbeing, supporting the professional growth of 600 attendees.

Rye, New York, Us

Key Achievements:» Mapped out member journey and implemented first-ever personalized, multichannel marketing and lifecycle process increasing member touchpoints by 300% and renewals by 20% amid Covid-19.» Collaborated on pivoting in-person conference to virtual amid Covid-19 including platform research and selection, programming overhaul and attendee outreach and engagement. Achieved a 66% attendee revenue retention rate and earned an average customer satisfaction rate of 89%.» Spearheaded organization’s first-ever Demo Day, a virtual event where industry suppliers showcased their platforms to the social impact community Rated as 4.12/5 by attendees.» Led cross-functional team consisting of Finance Lead, Communications Director, and CRM Manager to segment and personalize member onboarding and renewal process for 1,300+ group members.» Launched LinkedIn channel and content strategy resulting in platforming becoming top refer for website traffic and 50% of overall referral traffic.

Rye, New York, Us

Rye, Ny, Us

Collaborated with executive leadership to develop P2PPF's strategic direction, marketing, and annual conference in support of thousands of professionals who manage peer-to-peer fundraising programs. P2PPF is a professional development member organization.Select members include: Alzheimer's Association, St. Jude Children's Research Hospital, Susan G. Komen, and World Wildlife Fund.Key Achievements:» Led team of 5 to plan, market, and run organization’s first-ever virtual conference during Covid-19: 3 days, 20+ sessions, 50+ speakers, 15+ sponsors, 500+ attendees. Attendee rating: 4.48/5.» Drove the creation of onboarding, on-the-job training, and communications plan for new employees to ensure success of new hires.» Inspired team-wide adoption of project management software resulting in scalability of processes and programs. Reduced internal emails by 35% and ensured appropriate allocation of resources.

Toronto, Ca

Managed marketing, fundraising, and process improvement projects for an English School in Cambodia, a franchise, and a small business. Key Achievements:» Wrote stories and developed articles for Pinot’s Palette – Alameda’s lifestyle blog contributing to the client winning the “Impressions Award” for highest rated SEO in the entire 150+ franchise. » Managed all phases of brand development for Ethrive Marketing including brand bible, concept development based on target market, development of website design, and creation of company collateral. » Created and implemented new recruitment and onboarding process for volunteers of Cambodian English School cutting onboarding time in half and drawing teachers from around the world. » Developed fundraising campaign, for Cambodian English School, that raised $1,810 in two weeks enabling the purchase of new materials, remodel of classrooms, and expansion to new school sites to better serve underprivileged students in Kratie Province.

Ashland, Oregon, Us

While traveling through 12 Asian countries over the course of 14 months, I developed a travel blog with 8000+ followers from over 100 countries. This included developing the website, building a social following, creating content (photo, social, blog posts, graphics, etc), and developing a marketing strategy using consistent branding. Key Achievements:» Analyzed website and blog performance leading to website redesign and content that drives greater engagement. Increased average monthly site views by 60% in 5 months.» Developed SEO-optimized content focused on niche keywords; conceptualized and wrote blog posts based on experiences; and created sharp site copy to drive traffic and brand awareness, achieved Google first page rankings for select blog posts. » Created social media strategy for content creation & curation, organic follower growth, and authentic engagement & outreach with followers. Increased followers by an average of 61% per month over 14 months by analyzing post engagement over time and delivering content that followers engaged with the most. » Spearheaded outreach for relationships with other brands and bloggers to create mutually beneficial collaborations resulting in guest appearances on multiple blogs, discounted accommodation in exchange for social media coverage, and features from social media influencers around the world.

Berkeley, California, Us

Promoted to collaborate with Sales, Marketing, and Leadership teams to bring professional development and leadership development programs to market. Supported the development of custom and open enrollment programs serving national and international leaders. Worked with marketing team of 4 and sales team of 6 to create and scale campaigns to drive Executive Education revenue of $20 million, engagement, customer loyalty, and brand awareness. Achievements:» Re-vamped social media platforms: Facebook, LinkedIn, & Twitter. Led to a 130% increase in clicks, 120% in interactions, and 30% more followers in 3 months.» Designed executive-level proposals used in sales presentations leading to increased revenue and partnerships with Fortune 500 companies, top-ranked international universities, and foreign governments. » Conducted pipeline and opportunity analysis on industries, revenue contribution, relationship management, and impact of territory changes in order to inform strategic business decisions and determine sales team territory reassignments.» Developed and managed sales team’s key account and territory change process optimizing ownership of SQLs and reducing cost due to clear sales territories and improved coverage both domestically and internationally.

Berkeley, California, Us

Worked with a team of 8 program managers to seamlessly plan and execute open enrollment and custom Executive Education courses (professional development & leadership development programs). Planned and facilitated up to eight programs simultaneously, ranging in size from 20-100 participants (C-Suite, Directors, and Managers), for prestigious international and domestic clients.Achievements:» Conducted pre-program preparation and served as on-site program manager for 2-14 day ExecEd courses for diverse global clients of 20-100 executives using English and Spanish fluency. » Created new management structure for team of 3 student assistants by creating individual development plans, conducting performance reviews, and training students on their areas of interests before delegating additional tasks. Saved Associate Program Manager team of two, three hours per week.

Los Angeles, California, Us

Owned and assisted with projects in Customer Service, Supply Chain, Donations, Project Management, Finance, Logistics, and Toy Design as a direct report of COO/CFO for this multi-channel educational start-up. Achievements:» Analyzed two years of financial analysis of Company’s Trademarks enabling an assessment of where to extend protection safeguarding GoldieBlox’s reputation and intellectual property around the world.» Optimized company’s Donation Program to maximize financial and marketing benefits by ensuring donations were tax deductible and creating a new application and notification process. » Managed renewal of company’s insurance policies enabling appropriate coverage for scaling organization and completed W9 Audit to facilitate tax filing.» Facilitated weekly play-testing of prototypes by elementary school students to ensure product functionality and an appropriately aged play pattern.

Bachelor Of Arts (B.A.), International Studies

Education record

Education record

International Relations And Affairs