Founder | Ceo
CurrentAs Founder and CEO of MALI & Friends, I’ve spent 10+ years leading a creative team known for breaking down barriers between vision and business outcomes. I help brands reach their potential by digging in, taking risks, and caring intensely about results.My expertise lies in helping businesses scale intentionally. I focus on shaping brand tone and messaging, refining value propositions, and crafting assets that resonate deeply with both investors and customers. Whether guiding a brand through transformation, positioning a company for acquisition or funding, or preparing for an impactful market entry, my work ensures each step is strategic, purposeful, and designed to drive lasting success.Recent projects of note include:Bluedot: Led the award-winning rebrand for Bluedot.io, a geofencing platform that earned Fast Company’s No. 1 Most Innovative Company title after launching our new brand and site. The rebrand resulted in a 5x increase in qualified leads and a 90% increase in time spent on site. The work also garnered multiple national and international design awards.Spring Fertility: As a longtime creative partner for Spring Fertility, we've been proud to assist them in growing from 3 to 9 locations nationwide. Our ongoing collaboration is multi-channel and mega intentional, including the creation of unique interactive tools, such as the pregnancy probability calculator. Our work has been featured in Crunchbase, Business Insider, and Pop Sugar.K1x.io: Launched a full brand and site for K1x.io, an AI platform for alternative investments and tax professionals. After the site launch, they experienced a 3x lift in booked meetings and now serve 8K+ organizations. The platform was recognized with a Tech Ascension Award for its cutting-edge AI/ML capabilities.Follow our (ad)ventures here: www.maliandfriends.com