As Founder & Creative Director of storycentral I come to each project predominantly as a writer (film, TV, animation, novels & experiential). Commercially I wear a series of creative hats as Talent & Content Development Lead, Senior Development Producer, Creative Director & Strategist, Franchise Design and Media Lecturer working with big studios, networks, production companies, brands, storytellers, filmmakers and theme parks on high quality scripted and semi-scripted entertainment.Modes of storytelling continually evolve, but the fundamentals of story are as old as time and while a great story combined with a water-tight strategy has the power to motivate, excite, inspire and engage audiences over long-periods of time, a great strategy with a weak story will be lost in a puff of smoke. I thrive on empowering writers & teams to leverage the emotional heart of their story crafting new and exciting IP helping to identify talent and provide creative input.When blended with clear emotional & experiential goals, legitimate engagement strategies and a solid sense of platform, story can take your breath away and stay with you forever. However, the glittering allure of ‘digital’ often means that story, pacing, genre and audiences can get lost in the smoke and mirrors. I’m passionate about brainstorming creative ideas with focus, assessing pilot proposals and scripts, helping with pitch training and script notes and look at every story opportunity through a lens of adaptation and cross platform possibilities.Clients include:Walt Disney Imagineering R&D (LA)FOX International (London)YouTube (London & LA)Sundance TV (NYC)CBS Interactive (NYC)McCann (Madrid)Coca ColaDeBeers Group of Companies Metropolitan Police ForceSchleich GmbHEurovision Broadcasting Union (Geneva)Cedars-Sinai Medical Centre (LA)Akademie fur KindermedienExec Producer VR Thread - Children's Media ConferenceAdvisory Board Member: - Cartoons on the Bay- Financing Forum for Kids ContentMasterclass trainer:- London Film School- Singapore Media AcademyConference Chair - StoryWorld Conference & ExpoCo-ordinator/Online Community Manager - TEDx Transmedia (Geneva 2010, Rome 2011).Featured BAFTA GuruMember:Writers Guild of Great BritainAcademy of Television Arts & Sciences (www.iemmys.tv)Women in Film & TVInternational Juror:Banff World Media FestivalIndependent Production Fund, CanadaCanada Media FundCartoons on the Bay - Pulcinella AwardsPhD researcher & MA in Creative Writing & New Media