Responsible for developing and managing digital marketing programs for all paid media efforts•Oversee Parker's digital brand marketing strategy and allocate budget for spend across channels to maximize ROI •Work closely with the brand team to develop digital campaigns and the designer to see creative through from briefing to execution•Ideate and plan content strategy and calendar •Coordinate targeted social media ad exposure (especially Facebook), as well as display advertising campaigns•Manage relationships with external agency partners •Manage and deliver consistent reporting to management team providing a clear perspective on campaign performance/successes•Provide detailed input and guidance on marketing campaign aspects (i.e. press, partnerships, etc.)•Manage email acquisition program from planning to execution and reporting

Lead the digital media planning, buying and strategy across 3M productsWork closely with off-line planning team on overall communications planning, budgets by tactic & cross platform opportunitiesCreate and present custom concepts and proposals to existing and new clients based upon their digital marketing goals and objectives.

Manage and execute digital trading activities across MediaCom including Bayer, Allergan and DSW Engage with media teams and publishers to identify, negotiate and evaluate partners/trendsSpearhead digital audit for yearly reviewProvide oversight and management of spending across major sites and publishers while monitoring client budgets and adherence to client goals

Oversee planning and buying for 20 brands with yearly budgets upwards of $40+ millionSupervise and manage media team of 7 ranging from supervisor to assistant planner, setting project timelines, reviewing reports, plans and presentations prior to client distribution and guiding media strategiesDeveloped upfront buying approach for maximizing media dollars across all GSK brands in regards to efficiencies and media negotiations, negotiate all buys among GSK across all vendors Assist Media Director in the establishment and implementation of refined media processes including standardized client reporting templates, development of case studies, collateral for client pitches

Accounts include GlaxoSmithKline (RX & OTC), Allergan, Mars, ShellWork with media sales community, in-house research departments, client and creative agencies to develop unique and strategically appropriate media approaches, including the exploration of venues (sites, creative technologies, etc.) Handle daily campaign maintenance as well as analyze campaign performance through post buy reports