Alison Orsi is a Executive Coach at Association for Coaching (AC). She possess expertise in b2b marketing, marketing communications, marketing strategy, sales enablement, leadership and 20 more skills. Colleagues describe her as "Alison is the perfect role-model of what an inspirational leader should be. She showed us how to take and lead bold decisions - such as Beyond Digital; she shared our challenges and understood the complexities of all of our areas - whether it was the creativity and messaging needed for Brand & Comms, the planning and detail needed for Performance or the strategies in Portfolio. Alison managed all stakeholders well resulting in a strong reputation as our UK CMO both inside and outside our organisation. She excelled in her personal brand - being Highly Commended for The Marketing Society Leader of the Year 2016. But above all she showed personal interest in her people - invested in our personal development, gave recognition for and celebrated our successes. " and "Alison manages to combine a delightful personality with a determined professionalism and make it look effortless. She can inspire an entire Division, and still show close personal interest. I've watched her have the courage to take risks way out of her comfort zone and learn, grow and build from the experience. It's been a pleasure to work with her. "