Alison Overholt Email & Phone Number

New York, Ny, Us

New York, New York, United States

Adjunct Professor teaching "Business Essentials," a core course for all Masters of Journalism students at Columbia, on the business of journalism — understanding the revenue models and business strategies that drive our industry, both historically and as we move through this period of historic innovation into a new future of media consumption and delivery.

Strategic advisor to the co-founder and CEO & CMO of an early-stage sports financial tech startup.

Greater New York City Area

Features and columns published in:FortuneFast CompanyThe Wall Street JournalMOREO, The Oprah MagazineWorking MotherCosmopolitanFitnessInc.LifetimeTV.comBloomberg.comSports Illustrated for Women

New York City Metropolitan Area

Greater New York Area

Promoted to lead ESPN's combined Investigative Journalism Unit and Storytelling & Special Projects division. Portfolio includes editorial, creative and executive leadership of ESPN's global digital, linear, and on demand narrative storytelling and investigative journalism across platforms: written/digital, podcast/audio, video/linear & digital. This includes such brands as ESPN Cover Story, E60, Outside The Lines, espnW, The ESPN Daily Podcast, ESPN Investigates, College Football 150, SEC Storied, ESPN The Magazine and all of ESPN’s global digital longform features and storytelling podcasts.

Bristol, Ct & New York, Ny

Promoted to lead ESPN's newly-created Storytelling & Special Projects division. Includes creative and executive oversight of ESPN's global digital, linear, and on demand longform storytelling across platforms, including such brands as ESPN Cover Story, E:60, Outside The Lines, espnW, The ESPYS, The ESPN Daily Podcast, College Football 150, SEC Storied, ESPN The Magazine and all digital longform features.

Bristol, Ct & New York, Ny

Added responsibility as lead creative executive on The ESPYS, ESPN’s annual awards show airing on ABC and across ESPN's digital and on demand platforms, which gathers top celebrities from sports and entertainment to celebrate the year’s most memorable moments and achievements in sports. The 2018 show was notably The ESPYS first time featuring a woman host (Danica Patrick). It was also home to one of the show's most memorable moments in history: honoring more than 140 of Nassar's abuse survivors live on stage with the Ashe Award for Courage. The film, award, and speech segment, alongside two other related reporting and storytelling efforts that Overholt was integrally involved in, formed the basis for ESPN to earn its 7th Peabody Award in 2019. Combining this work with Overholt's existing portfolio of narrative journalism & storytelling at ESPN led to full digital integration of ESPY storytelling, along with launch of first-ever "Heroes" magazine franchise, amplifying stories of athletes making change in their communities beyond the individual events of The ESPYS and ESPN Humanitarian Awards, and across all ESPN platforms.

Bristol, Ct

Promoted to serve as lead editorial executive and de facto Publisher for ESPN The Magazine and espnW brands. Concurrently drove all of ESPN’s long-form written storytelling across platforms and executive leadership of the annual ESPY Awards. Managed a multimillion-dollar budget and performance of a multifaceted creative services team. — Inherited a creative team, ingrained processes/workflows, and a legacy brand. Immediately created a storytelling culture that encourages team members to stretch the boundaries of convention/tradition and engage new/existing audiences.— Quickly identified an opportunity to reinvent the magazine cover as a driver for originality, creativity, and relevance.— Positioned team to win numerous creative and content awards (including ASME General Excellence 2017, AdWeek Hot List 2017 & 2018, Folio Magazine of the Year 2018, and more than 100 other industry awards and honors).

Bristol, Ct & New York, Ny

Recruited back to create a new vision for the brand, and develop a robust content engine serving women who love sports. Managed $3.5M operating budget. Inherited/directed 30-member team. — Crafted strategy grounded in deeply reported feature storytelling and social-/mobile-friendly content, restructured content teams, introduced engaging commentary/breakthrough feature storytelling, and positioned talent for valuable contribution across ESPN brands.— Secured/cemented co-branding relationships and developed key content initiatives with strategic corporate sponsors including Walmart, Toyota, and Under Armour.— Rapidly grew audience engagement and earned numerous creative and content honors (Gracies, EPPYS, Clios, Deadline Club and more.)

New York, New York

Recruited to teach Applied Research Methods to classes of 40 undergraduates each semester. Developed all lectures, assignments, exams and related materials, while attracting high profile guest speakers from across the industry to bring to life the applications of research in today's global business world

Greater New York City Area

Launched digital media consultancy to help clients across industries (media, finance, nonprofit, government) leverage technology, data, social/mobile strategy, and content to reach new audiences and grow existing customer bases.— Clients included Hearst Publishing/Seventeen (editorial vision, content development/monetization plan, & support for new app), Breast Cancer Research Foundation (content strategy for organizational reboot), NASDAQ OMX (content strategy for Tumblr launch), New York City Economic Development Corp. (video series executive producer), and others.

Greater New York City Area

—‚Group Leader: Job Search Intensive seminars —Instructor: Breaking Into Sports Journalism, Introduction to Magazine Writing, Bootcamp for Journalists— Panel Moderator: Breaking into Sports Journalism, How to Make Successful Career Changes

Greater New York City Area

Recruited, hired, and structured content team to support launch of media division for this professional learning-networking platform.

> Led re-design and re-launch of girls' high school sports magazine> Oversaw print circulation increase from 300,000 to 500,000 and frequency boost from tri-annual to quarterly> Ad sales revenue tripled (to $300,000+ per issue) during my tenure> Created mission statement, editorial voice and launch plans for women's (18+) sports media products

> Directed award-winning investigative reporting team (key projects: NFL concussions, Chinese steroids trade, Duke U. genetics & sports research)> Managed editorial partnerships with The Wall Street Journal (2006: Jobs in Sports) and BusinessWeek (2008: Power in Sports)> Oversaw redesign of EXPN, the bi-annual action sports insert with 500,000 circulation and $200,000 editorial budget> Led action sports and Olympics (Beijing 2008, Vancouver 2010) coverage, coordinated on-site editorial staff

> Edited "The Biz," a front-of-book column about the business of sports> Developed "Dream Jobs: How to Get a Job in Sports" package (2006), now an annual franchise for The Mag> Conceptualized, with then-executive editor Gary Belsky, "The Goddess Issue," which launched as "The Body Issue" in 2009> Co-edited "The Jump," The Mag's news, notes & lifestyle front-of-book section

> Represented ESPN The Magazine on "First Take" (ESPN2) & Inside Edition> Represented Fast Company on various CNBC, ABC & TechTV programs> Correspondent for Fine Living TV (2004-2006)> Hosted "On The Line From Silicon Valley," a technology Q&A show for Radio Singapore International (2002-2003)

> July 2004 cover story, "Thinking Outside The Cup," won the AAJA National Print Journalism Award for unlimited subject matter> Created, managed and edited first-annual Top 25 Women Entrepreneurs package> Wrote for and co-edited annual Social Entrepreneurs awards issue

> Covered emerging technology, corporate strategy, social entrepreneurs, female entrepreneurs and workplace culture> Authored monthly technology and gear "how to" column

Key Projects: > Y2K prep at The Department of State> Co-authored white paper on digital government> Rollout of National Accounts Program.

B.A., Government, Cum Laude

Activities and Societies: Harvard Crimson news editor and elections reporter, Radliffe Pitches jazz a capella (president & Asia tour.

Certificate, All Aspects Of Book & Magazine Publishing

Certificate, Annual Seminars For Business Journalists

Covered accounting, corporate governance, leadership, marketing, and other aspects of business operations.

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