Alison M. Pendergast Email & Phone Number

Washington, Dc, Us

Seattle, Wa, Us

At The Bill and Melinda Gates Foundation, we believe that every person deserves the chance to lead a healthy, productive life. In the US, this means expanding life-changing opportunities – especially education. Today, our focus is working with partners to increase the number of students achieving a high-quality postsecondary credential by closing gaps in student success, particularly for low-income students, and students of color. As Senior Program Officer, I oversee investments and strategy in evidence-based digital learning solutions proven to help students maintain academic momentum, and successfully achieve a college credential.

Trigility Advisors provides business, marketing and sales enablement strategy to public, private, and start-up companies in the education and information technology sector.

Pittsburgh, Pa, Us

Acrobatiq is a leading education technology company backed by Carnegie Mellon University and the Bill and Melinda Gates Foundation. To date, we have raised over $25M in venture capital and work with some of the largest and most innovative higher education institutions to scale personalized learning.Our platform, services, and breakthrough application of learning data enables partners to develop, deliver, and continually improve exemplary online learning experiences proven to help students be more successful learners.Responsibilities:As co-founding member and CMSO, I develop and implement all facets of Acrobatiq's marketing and customer acquisition strategy using digital, social media and traditional inbound /outbound strategies. Key responsibilities include: ● Lead our platform and services go-to-market strategy by identifying target segments, opportunity win strategies, account plans, and channel tactics. Map enterprise-buying journey and align marketing processes to drive sales conversions through the funnel.● Provide strategic direction and execution of demand generation strategies, branding and company communication initiatives including public relations. Manage all facets of the company website, social media networks, and print and digital collateral. ● Identify and organize Acrobatiq's presence at 20-40 events per year. Write session abstracts, generate speaking engagements for members of the Acrobatiq team to expand awareness of Acrobatiq and our capabilities. ● Execute high value and prolific Acrobatiq thought leadership strategy. Co-develop or author more than 25 whitepapers, briefs and case studies per year, and frequent blog posts to enhance our position as leaders in technology-enabled learning, and generate qualified leads for our sales team.● Contribute to the creation of the Acrobatiq product vision by representing the voice of the customer to engineering, product and customer support teams.

Burlington, Massachusetts, Us

Jones & Bartlett Learning is a private-equity backed provider of market-leading e learning products and services for the higher education academic and professional markets. From 2009 -2013, grew revenue 17% (CAGR) and EBITDA improved from 23% of sales to 40% (36% CAGR). As CMO and a member of the Executive Leadership Team, my responsibilities included:● Creation and execution of comprehensive B to B and B to C global strategy to support JBL’s brand transformation from print to digital elearning provider. Transformation required internal change management; new external identity and brand building without losing existing brand equity.● Successful development, branding and go-to-market execution strategy for numerous high-investment new products including JBL's Navigate™ elearning platform, and PUBLISH™ - JBL’s custom digital textbook platform.● Leadership and management of all marcomm functions and martech, including direct mail (catalog) programs, public relations, website/micro site development, digital marketing, and print and online sales collateral. Successfully transitioned JBL from primarily print / direct mail marketing tactics to integrated digital marketing.● Strategy and execution for the development JBl’s new e-commerce platform to market and sell print and digital solutions direct to consumers. Contributed to profit growth by opening and expanding new revenue channels.● Functional leadership for 19 marketing, communications and event planning team members organized by product line. Developed career pathways, promotion targets and SMART goals tied to business objectives. ● Promoted an analytical marketing culture to drive best practices. Identified quantitative and qualitative measures to determine marketing effectiveness by tactic. Established and optimized a global marketing and communications budget. Assessed current expenditures and recommended opportunities to improve focus and ROI.

London, Gb

As the world's leading education company, Pearson helps educate millions of people worldwide - more than any other private enterprise. As Vice President, Global Strategy & Marketing, my core responsibilities included corporate innovation and growth initiatives related to elearning and digital content distribution across Pearson Higher Education including imprints Prentice Hall, Addison Wesley, Benjamin Cummings, Longman and Allyn & Bacon. Examples include:● Safarix eTextbooks Online (now CourseSmart): Coordinated and managed initial concept, development, branding and growth strategy of this industry-leading multi-publisher platform for the distribution of digital content “direct to students.” Service is now the largest eTextbook store on the Internet offering thousands of titles from over 100 participating publishers. ● Development and management of Pearson Education’s corporate accessibility strategy. Versed in federal law, standards and guidelines related to digital learning and accessibility. Co-developed and launched AccessText.org - the first national, industry-supported initiative to improve textbook accessibility.● Led development, branding, launch and product road mapping of Research Navigator — now MySearchLab — Pearson’s comprehensive student research portal. From launch through 2009, Pearson shipped over 6 million subscription access codes bundled with new textbooks resulting in more than $10 million in closed business. Recruited in Dec, 2008 to join private-equity backed Jones & Bartlett Learning.

London, Gb

Overall responsibility for corporate strategic marketing and digital product innovation for for $250M Addison Wesley, Longman, Benjamin Cummings and Allyn Bacon imprints. Promoted to VP, Global Strategy for Pearson Higher Education Division.

London, Gb

General management and development of first divisional technology development group for $100M Prentice Hall Humanities & Social Sciences. Developed numerous web and CD-ROM -based digital learning products including Stokstad's "Art History" web component; Kern Holloman's Masterworks; The "Discovering" Series with Zane Publishing; and numerous textbook/course-specific companion websites. Pioneered strategic development and go-to-market tactics for technology-enabled learning products.Promoted to VP, Media Technology & Marketing for Pearson's AW Higher Ed Group.

London, Gb

Senior Marketing Manager for Prentice Hall's Art, Music, Philosophy, Religion, Speech, Theater, Journalism, and History disciplines. Launched numerous successful first editions and key revisions generating millions in revenue including Stokstad's Art History; Faragher's, Out of Many, A History of the American People; Kagan's, Western Civilization; Beebe's Public Speaking; Yudkin's Understanding Music; Sayre's A World of Art; and Janson's History of Art. • Marketing Manager of the Year - 1996• Product Team of the Year - 1996

Masters In Business Administration, Cum Laude, Business Administration And Management, General

Commissioned Medical Service Corps Officer, Army Rotc