Alison Popple

Alison Popple Email and Phone Number

Marketer in Reading - customer-focused, strategic and driven to help your business succeed and make a real difference @ Slough CVS
slough, slough, united kingdom
Alison Popple's Location
Greater Reading Area, United Kingdom
Alison Popple's Contact Details

Alison Popple personal email

n/a
About Alison Popple

I am an experienced marketing professional who has worked in the Education, Charity, Utility and Information Technology and Services sectors. I have a proven track record of accomplishment in planning and leading marketing strategies in support of business goals and objectives. I have significant expertise in directing the creation of marketing tools including; website and social media content, promotional materials, direct mail and advertising pieces and in steering the execution of marketing programmes.I am a proficient project manager who combines excellent organisational and communication skills with an analytical mind. I am a strategic thinker with a can-do attitude to problem solving, who thrives under pressure, often exceeding expectations. I have solid leadership skills and I am adept at communicating with management, internal departments, team members, suppliers, stakeholders and business partners to coordinate overall marketing efforts. Specialities: Strategic Marketing PlanningBrand BuildingBudget Management/AdministrationWeb Development and ManagementSocial Media SEO and PPCMarketing Communications: BTL/ATLDirect Marketing ProgrammesEmail MarketingMarketing Collateral DevelopmentMarket Research and AnalysisTeam Building and Management

Alison Popple's Current Company Details
Slough CVS

Slough Cvs

View
Marketer in Reading - customer-focused, strategic and driven to help your business succeed and make a real difference
slough, slough, united kingdom
Website:
sloughcvs.org.uk
Employees:
18
Alison Popple Work Experience Details
  • Slough Cvs
    Communications
    Slough Cvs Apr 2018 - Present
  • Dolphin School Llp
    Marketing Manager
    Dolphin School Llp Apr 2015 - Aug 2017
    Hurst, Berkshire
    • Responsible for formulating the school’s marketing and communications strategy.• Management of the school’s corporate brand. • Management of PR and advertising activities to enhance the school’s profile in the local community.• Responsible for developing and maintaining the school’s website and social media platforms, including sourcing engaging content from staff, pupils, parents and alumni.• Responsible for planning and executing customer/prospect market research and… Show more • Responsible for formulating the school’s marketing and communications strategy.• Management of the school’s corporate brand. • Management of PR and advertising activities to enhance the school’s profile in the local community.• Responsible for developing and maintaining the school’s website and social media platforms, including sourcing engaging content from staff, pupils, parents and alumni.• Responsible for planning and executing customer/prospect market research and analysis.• Accountable for the school’s marketing budget. Show less
  • Institution Of Civil Engineers
    Regional Coordinator (Prestige Events & Schools)
    Institution Of Civil Engineers Apr 2013 - Mar 2015
    • Responsible for coordinating pre-19 activities in London and South East England, including ambassador recruitment and deployment, and ICE attendance at major STEM fairs.• Operate as the regional representative, liaising with STEM (Science, Technology, Engineering and Maths) offices and Education Business Partnerships across London and South East England.• Support the region in the administration of the Annual Engineering Excellence Awards.
  • The National Childbirth Trust
    Volunteer
    The National Childbirth Trust Jun 2011 - Mar 2013
    I took on various roles within the Wokingham branch of the NCT including; Nearly New Sale Coordinator, Advertising Coordinator, Vice Website Coordinator and Newsletter Proof Reader and have been responsible for:• Organising the Autumn 2012 Wokingham Nearly New Sale.• Selling advertising space to businesses for the quarterly newsletter, the local online business directory and events, including the Nearly New Sales (NNS). • Administering the invoicing process.• Updating event… Show more I took on various roles within the Wokingham branch of the NCT including; Nearly New Sale Coordinator, Advertising Coordinator, Vice Website Coordinator and Newsletter Proof Reader and have been responsible for:• Organising the Autumn 2012 Wokingham Nearly New Sale.• Selling advertising space to businesses for the quarterly newsletter, the local online business directory and events, including the Nearly New Sales (NNS). • Administering the invoicing process.• Updating event details and business directory listings on the branch website. Show less
  • Landmark Information Group
    Marketing Manager, Landmark Environment
    Landmark Information Group Mar 2008 - Jun 2010
    • Responsible for creation, management and execution of Landmark Environment’s marketing plan, comprising the marketing strategy and integrated marketing initiatives for Envirocheck, the market leading brand in the provision of environmental risk information, and Carbon Counter, a new workflow solution for the CRC market.• Responsible for leading, coaching and mentoring the marketing team, with direct line management of a Marketing Executive.• Integral role in product development… Show more • Responsible for creation, management and execution of Landmark Environment’s marketing plan, comprising the marketing strategy and integrated marketing initiatives for Envirocheck, the market leading brand in the provision of environmental risk information, and Carbon Counter, a new workflow solution for the CRC market.• Responsible for leading, coaching and mentoring the marketing team, with direct line management of a Marketing Executive.• Integral role in product development activities, focusing on design and user experience.• Responsible for launching new product initiatives via B2B communication tools: Promotions, PR, BTL and ATL.• Management of creative design agencies to deliver digital and print marketing materials, from concept/artwork through to launch, such as; websites, brochures, product cards, POS material, emails, printed and online advertising.• Responsible for the roll out of Landmark Environment’s digital marketing strategy as a new B2B channel; SEO, PPC, LinkedIn and Twitter.• Management of PR activity via an external PR agency to maximise local, national and trade online and print media coverage.• Responsible for planning and executing customer and product-based market research and analysis through survey and focus group activities.• Responsible for managing all event activities including industry tradeshows, corporate sponsorships and home grown roadshows, seminars and webinars. Show less
  • Landmark Information Group
    Marketing Executive
    Landmark Information Group Mar 2004 - Mar 2008
    • Management of the development and production of marketing material for integrated campaigns including literature, advertising, direct mail, eNewsletters and PR.• Liaison with external suppliers such as designers, PR agencies, mail houses and list brokers. • Management of event activities including exhibitions, seminars and corporate hospitality. • Initiation of regular and structured market research to support the marketing plan.• Implementation of online and offline campaigns… Show more • Management of the development and production of marketing material for integrated campaigns including literature, advertising, direct mail, eNewsletters and PR.• Liaison with external suppliers such as designers, PR agencies, mail houses and list brokers. • Management of event activities including exhibitions, seminars and corporate hospitality. • Initiation of regular and structured market research to support the marketing plan.• Implementation of online and offline campaigns for new business leads.• Monitoring the effectiveness of marketing campaigns.• Building markets and competitor information. Show less
  • Thames Water
    Marketing Database Coordinator
    Thames Water Sep 2001 - Mar 2004
    • Responsible for the analysis and maintenance of Thames Water’s household and commercial customer marketing databases.• Responsible for the targeting and execution of the data requirement for direct marketing campaigns and post campaign analysis.• Provide statistical data to influence and support an array of strategic initiatives.• Manage and undertake all user acceptance testing to ensure successful integration of new enhancements into the Marketing Databases.• Liaison with… Show more • Responsible for the analysis and maintenance of Thames Water’s household and commercial customer marketing databases.• Responsible for the targeting and execution of the data requirement for direct marketing campaigns and post campaign analysis.• Provide statistical data to influence and support an array of strategic initiatives.• Manage and undertake all user acceptance testing to ensure successful integration of new enhancements into the Marketing Databases.• Liaison with external partners to manage the data capture process and implementation of database enhancements. Show less
  • Thames Water
    Asset Performance And Policy Analyst
    Thames Water Oct 2000 - Sep 2001
    • Responsible for the management of two temporary members of staff to improve the data integrity.• Delivery of a comprehensive review of the Customer Side Leakage Programme which identified savings of £660k per annum.• Submission of 72-hour event reports to the Drinking Water Inspectorate.• Analysis and interrogation of burst and mains repair data.

Alison Popple Skills

Digital Marketing B2b Email Marketing Direct Marketing Integrated Marketing Strategy Seo Online Advertising Marketing Strategy Marketing Management Marketing Market Research Advertising Public Relations Management Brand Management Leadership Product Development B2b Marketing

Alison Popple Education Details

Frequently Asked Questions about Alison Popple

What company does Alison Popple work for?

Alison Popple works for Slough Cvs

What is Alison Popple's role at the current company?

Alison Popple's current role is Marketer in Reading - customer-focused, strategic and driven to help your business succeed and make a real difference.

What is Alison Popple's email address?

Alison Popple's email address is al****@****net.com

What schools did Alison Popple attend?

Alison Popple attended Oxford College Of Marketing, The University Of Birmingham, University Of Leeds.

What skills is Alison Popple known for?

Alison Popple has skills like Digital Marketing, B2b, Email Marketing, Direct Marketing, Integrated Marketing, Strategy, Seo, Online Advertising, Marketing Strategy, Marketing Management, Marketing, Market Research.

Who are Alison Popple's colleagues?

Alison Popple's colleagues are Lorna Allen, Fau Baard, Phil Parker, Mewish B., Lorna A., Meenakumari Chandra Mohan, Lorna Allen.

Not the Alison Popple you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.