Alison Popple Email & Phone Number

Hurst, Berkshire

• Responsible for formulating the school’s marketing and communications strategy.
• Management of the school’s corporate brand.
• Management of PR and advertising activities to enhance the school’s profile in the local community.
• Responsible for developing and maintaining the school’s website and social media platforms, including sourcing engaging content from staff, pupils, parents and alumni.
• Responsible for planning and executing customer/prospect market research and… Show more
• Responsible for planning and executing customer/prospect market research and analysis.

• Responsible for coordinating pre-19 activities in London and South East England, including ambassador recruitment and deployment, and ICE attendance at major STEM fairs.
• Operate as the regional representative, liaising with STEM (Science, Technology, Engineering and Maths) offices and Education Business Partnerships across London and South East England.
• Support the region in the administration of the Annual Engineering Excellence Awards.

• I took on various roles within the Wokingham branch of the NCT including; Nearly New Sale Coordinator, Advertising Coordinator, Vice Website Coordinator and Newsletter Proof Reader and have been responsible for:
• Organising the Autumn 2012 Wokingham Nearly New Sale.
• Selling advertising space to businesses for the quarterly newsletter, the local online business directory and events, including the Nearly New Sales (NNS).
• Administering the invoicing process.
• Updating event… Show more I took on various roles within the Wokingham branch of the NCT including; Nearly New Sale Coordinator, Advertising Coordinator, Vice Website Coordinator and Newsletter Proof Reader and have.
• Updating event details and business directory listings on the branch website. Show less

• Responsible for creation, management and execution of Landmark Environment’s marketing plan, comprising the marketing strategy and integrated marketing initiatives for Envirocheck, the market leading brand in the.
• Responsible for leading, coaching and mentoring the marketing team, with direct line management of a Marketing Executive.
• Integral role in product development… Show more
• Integral role in product development activities, focusing on design and user experience.
• Responsible for launching new product initiatives via B2B communication tools: Promotions, PR, BTL and ATL.
• Management of creative design agencies to deliver digital and print marketing materials, from concept/artwork through to launch, such as; websites, brochures, product cards, POS material, emails, printed and online.

• Management of the development and production of marketing material for integrated campaigns including literature, advertising, direct mail, eNewsletters and PR.
• Liaison with external suppliers such as designers, PR agencies, mail houses and list brokers.
• Management of event activities including exhibitions, seminars and corporate hospitality.
• Initiation of regular and structured market research to support the marketing plan.
• Implementation of online and offline campaigns… Show more
• Implementation of online and offline campaigns for new business leads.

• Responsible for the analysis and maintenance of Thames Water’s household and commercial customer marketing databases.
• Responsible for the targeting and execution of the data requirement for direct marketing campaigns and post campaign analysis.
• Provide statistical data to influence and support an array of strategic initiatives.
• Manage and undertake all user acceptance testing to ensure successful integration of new enhancements into the Marketing Databases.
• Liaison with… Show more
• Liaison with external partners to manage the data capture process and implementation of database enhancements. Show less

• Responsible for the management of two temporary members of staff to improve the data integrity.
• Delivery of a comprehensive review of the Customer Side Leakage Programme which identified savings of £660k per annum.
• Submission of 72-hour event reports to the Drinking Water Inspectorate.
• Analysis and interrogation of burst and mains repair data.

Cim Professional Diploma In Marketing

M.Sc. Water Resources Technology And Management

Bsc (Hons.) Geography