Alison R.

Alison R. Email and Phone Number

Sr. Director, Global B2C Product Marketing @ Ticketmaster
Washington, DC, US
Alison R.'s Location
Washington DC-Baltimore Area, United States, United States
About Alison R.

As a SENIOR MARKETING LEADER, my hallmark is my ability to find win-win-win solutions—delivering triumphs for businesses, customers, and team members. With 15+ years of intrapreneurial leadership experience within technology mainstays such as EBAY, PAYPAL, and EHARMONY, I’ve opened revenue streams and uncovered new ways of monetizing—leading to HUNDREDS OF MILLIONS IN GROWTH.WHAT I DO:= Build future-focused growth blueprints and product roadmaps that DELIVER ROI. I leverage data and consumer insights, deep functional Marketing expertise, and experience taking a wide range of subscription services, SaaS and advertising products, and marketplace tools to market.= Keep CUSTOMER OBSESSION at the core of all activity. This enables me to create compelling messaging and optimize product positioning and early-stage adoption. My cross-functional operations background gives me a bird’s-eye-view across all customer touchpoints in need of optimization. = Execute in a way that STRENGTHENS COLLABORATION. I am strongly relationship-oriented and deeply committed to building and protecting fruitful working partnerships and advancing toward key corporate goals through a hands-on, servant leadership style.Today’s challenges in the fast-paced technology world require more than results orientation. They require meaningful solutions for customers and productive, collaborative working environments made up of empowered team members who can quickly pull together to respond to market opportunities. If you’d like to discuss how my win-win-win approach could benefit your company, I would welcome your invitation to connect. CORE STRENGTHS: Marketing Strategy & Execution, Product Positioning, Go-to-Market (GTM), Customer Lifecycle/CRM, Market Intelligence, Engagement Marketing, Integrated Marketing, Marketing Automation, Product Launch & Adoption, Cross-Sell/Upsell, Full-Cycle Development, Pricing & Monetization, Marketing Channels: Web/Email/Display/SEM/SEO/Mobile

Alison R.'s Current Company Details
Ticketmaster

Ticketmaster

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Sr. Director, Global B2C Product Marketing
Washington, DC, US
Website:
ticketmaster.com
Employees:
6765
Company phone:
44-844 844 0099
Alison R. Work Experience Details
  • Ticketmaster
    Sr. Director, Global B2C Product Marketing
    Ticketmaster
    Washington, Dc, Us
  • Ticketmaster
    Global B2C Product Marketing
    Ticketmaster Oct 2023 - Present
    Beverly Hills, California, Us
    Inbound and outbound product marketing strategy and delivery across consumer-facing products globally, including shopping, checkout, payments, post-transaction and accounts.
  • Fizzy Lifting Drinks
    Marketing Consultant
    Fizzy Lifting Drinks Feb 2023 - Present
    A consulting company I created to support my work in multiple areas. = Marketing advisory and consulting work for B2B, B2C and B2B2C businesses= Launch partner of Toxic Tearoom, a new podcast about addressing workplace culture challenges.= Podcast startup consulting
  • Inxeption
    Head Of Product Marketing
    Inxeption Mar 2022 - Feb 2023
    Interim leader for entire marketing team and product marketing leader responsible for developing product positioning, messaging, supporting lead generation and growth for supply chain and marketplace products.
  • Compass
    Director Of Product Marketing
    Compass Jun 2021 - Mar 2022
    New York, Ny, Us
    Led GTM launch strategy for technology platform, increasing customer engagement through education and operations delivered adoption tactics. Developing a marketing automation engine with customer segmentation capabilities.
  • Cerebro Capital
    Head Of Marketing
    Cerebro Capital May 2020 - Jun 2021
    Baltimore, Maryland, Us
    Head of marketing for early stage fintech startup. Owned all marketing functions from brand to demand, nurture and voice of the customer. Cerebro is a data-driven lending marketplace for middle market corporate borrowers that is lender agnostic and also offers a time-saving loan compliance software solution.
  • Hellotech Inc.
    Marketing Consultant / External Advisor
    Hellotech Inc. 2019 - 2020
    Los Angeles, California, Us
    As a key advisor to this technology support services startup, I played an instrumental role in defining the growth strategy for a new B2C home tech-support subscription service.KEY BUSINESS, TEAM & CUSTOMER WINS: = Contributed to a successful launch of a new line of business with a recurring revenue model.= Delivered significant gains in the consumer subscription service.= Achieved significant revenue gains with minimal media budget.= Prioritized product, engineering, and marketing resourcing for 2020.= Empowered sales teams with hard-hitting sales scripts.= Launched customer marketing and paid media strategies and tactics to expand revenues.= Delivered comprehensive annual support benefits to customer.SKILLS LEVERAGED: Marketing Strategy & Execution, Product Positioning, Go-To-Market Strategies, Marketing Automation, Category Creation, Customer Segmentation, Product Development, Customer Marketing, Product Launch & Adoption, Facebook Ads/Ad Management, Landing Page Optimization, Startup Environments
  • Plink
    Head Of Marketing
    Plink Jul 2018 - Oct 2019
    Santa Monica, California, Us
    Recruited to this exciting entrepreneurial opportunity, I leveraged my vast Fortune 500 marketplace and transaction-processing industry experience to advance this early-stage transaction SaaS startup to the next stage of growth.KEY BUSINESS, TEAM & CUSTOMER WINS: = Reduced customer lead costs 50%.= Unlocked new customer segments with 25% revenue impact.= Developed new POS solutions for customers and improved their onboarding experiences.= Established fruitful agency collaborations.SKILLS LEVERAGED: Product Marketing, Brand Marketing, Customer Lead Generation, Creative Design, Integrated Marketing Strategies, Market Research, Public Relations, Investment Pitch Development, End-to-End Product Launch, New Feature Launch, Product Roadmapping, Engagement Marketing, Sales Enablement, Outbound Marketing Campaigns, Acquisition Marketing (Paid Social, Display, SEM), Startup Challenges
  • Paypal
    Director, Business Development/Relationship Management
    Paypal 2016 - 2018
    San Jose, Ca, Us
    Charged with ensuring partnership longevity between PayPal and its largest marketplace enterprise customer, eBay, I created partnership marketing initiatives and formulated growth strategies geared toward both consumers and merchants. KEY BUSINESS, TEAM & CUSTOMER WINS: = Delivered incremental gross merchandise value to the customer and multimillions in top-line growth to the company.= Aligned competing interests across organizational siloes (legal, country managers, product teams and between eBay and PayPal), corralling resources and delivering compliant, localized solutions across 5 regions. = Assisted in landing a multimillion-dollar credit partnership deal and launched mutually beneficial co-marketing programs. Grew PayPal credit and working capital products through eBay and promoted eBay with PayPal resources. = Filled gaps in the product roadmap to minimize potential partnership tensions. = Developed new API solutions to provide transactional functionality across multiple global regions for eBay.SKILLS LEVERAGED: Partner Marketing, Product Strategy, Relationship Management, Cross-Functional Leadership, Product Development, E-commerce Models, Marketplace Products, Partnership Development, Custom Product Builds, Account Management, Financial Technology Innovation, Financial Services, Global Payment Solutions
  • Ebay Inc
    Director, Seller Experience
    Ebay Inc 2012 - 2016
    San Jose, Ca, Us
    After being promoted twice through roles of increasing impact with this E-commerce leader in C2C and B2C sales, I was challenged with a $100M P&L over the Stores subscription business and a $20M P&L over the Promoted Listings business, leading cross-functional teams across APAC and Europe. KEY BUSINESS, TEAM & CUSTOMER WINS: = Delivered $100s of millions in revenue.= Conceptualized and brought to market a new seller advertising service that eased customer (seller) frustration by enhancing control in listing visibility and search ranking.= Enabled country managers to meet and exceed growth goals by orchestrating an aggressive global launch in 4 markets simultaneously.= Brought teams together across market research, product and engineering, UX, marketing, customer support, PR and IR teams to build and grow products. = Attracted more sellers and delivered 10% revenue gains through discount and upsell programs, new service launches, and online and email marketing initiatives.= Improved customer experience through a new seller onboarding pilot program that delivered 50% gains in seller-side customer lifetime value (LTV) and 20-point gain in net promoter scores (NPS) on limited resources. SKILLS LEVERAGED: Full-Cycle Product Marketing, New Monetization Streams, Global Go-To-Market Launch, Cross-Functional Leadership, Revenue Ownership, Customer Experience, P&L Responsibility, Pricing Strategies, Data Analysis, Matrix Leadership
  • Ebay Inc
    Sr. Manager, Pricing & Monetization
    Ebay Inc 2012 - 2016
    San Jose, Ca, Us
  • Eharmony.Com
    Director, Marketing
    Eharmony.Com 2010 - 2012
    Los Angeles, Ca, Us
    Promoted to Director of Marketing of this global online dating website, I owned the P&L for a new subscription service and was charged with leading lifecycle marketing programs and integrated marketing initiatives across 4 continents—bringing Product, Customer Care, Marketing, and Engineering teams together. KEY BUSINESS, TEAM, & CUSTOMER WINS: = Added $10M+ to the top line with no incremental media spend.= Delighted customers with new products and features with 30% impact on customer-to-customer communication, including a premium subscription service.= Built collaborative ties with country managers and agencies across markets to localize launches.= Developed partner marketing initiatives with 40% efficiency gains on PPC and display advertising. SKILLS LEVERAGED: Tiered Pricing Strategies, Global Launches, Cross-Functional Leadership, Customer Acquisition, Lifecycle Marketing Conversion and Retention, Integrated Marketing Initiatives, Email Marketing, Web Marketing, Mobile Marketing, Data Science & Predictive Modeling, Product Marketing

Alison R. Skills

Wireless Product Marketing Online Video Online Marketing Email Marketing Team Leadership Online Sales Telecommunications Management Customer Care Crm Customer Lifecycle Management Mobile Applications E Commerce B2b Marketing B2c Marketing Network Operations Subscription Relationship Marketing Customer Service Online Advertising Promotions Pricing Analytics Sales Computer Network Operations Product Management Cross Functional Team Leadership Marketing Strategy Integrated Marketing Mobile Devices Marketing Management Marketing Leadership Team Management Event Planning Direct Marketing Marketing Communications Database Marketing Telecommunications Strategic Partnerships Segmentation Program Management Multi Channel Marketing Management Strategy Web Video Mobile Marketing Competitive Analysis Customer Experience P&l Management

Alison R. Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Marketing Concentration
  • George Mason University
    George Mason University
    Psychology

Frequently Asked Questions about Alison R.

What company does Alison R. work for?

Alison R. works for Ticketmaster

What is Alison R.'s role at the current company?

Alison R.'s current role is Sr. Director, Global B2C Product Marketing.

What is Alison R.'s email address?

Alison R.'s email address is al****@****ion.com

What is Alison R.'s direct phone number?

Alison R.'s direct phone number is +141538*****

What schools did Alison R. attend?

Alison R. attended Usc Marshall School Of Business, George Mason University.

What are some of Alison R.'s interests?

Alison R. has interest in International Travel, Food And Wine Exploration, Marathons.

What skills is Alison R. known for?

Alison R. has skills like Wireless, Product Marketing, Online Video, Online Marketing, Email Marketing, Team Leadership, Online Sales, Telecommunications Management, Customer Care, Crm, Customer Lifecycle Management, Mobile Applications.

Who are Alison R.'s colleagues?

Alison R.'s colleagues are Kelly Karamanou, Yesenia G., Jeff Meyers, Drake Erker, Marina Fortin, Michael Tam, Stanley Cross.

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