Alison Rosenwasser Barrick Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Global marketing team leader of high-growth Transcatheter Aortic Valve Replacement/Implantation (TAVR or TAVI) business. Responsibilities include establishing the global business strategy and leading the team of marketers responsible for global product/program launch and sustaining marketing activities designed to reinforce Medtronic's global TAVI leadership position.

Minneapolis, Mn, Us

Strategic product leader for the disruptive and growing Cryo portfolio of solutions, in addition to the global RF-delivery portfolio in the AF Solutions business. Lead team of product managers responsible for all components of the Cryo product portfolio.Responsibilities include general management and P&L responsibility for the RF-delivery and Cryo portfolios, as well as pricing, promotion, customer engagement, marketing program development and launch planning. Deliver on the brand promise to improve the lives of patients living with Atrial Fibrillation and other problematic arrhythmias, and drive product development and commercialization strategies to sustain growth for these critically important product portfolios.

Minneapolis, Mn, Us

Managed the global RF-delivery portfolio in the AF Solutions business, with general management and P&L responsibility for its key products. Additional responsibilities included pricing, promotion, customer engagement, marketing program development and launch planning. Delivered regional support to sustain growth, particularly in key emerging regions.Translated key insights from field and customer visits into actionable program and product updates to benefit and improve solutions provided to patients. Established and drove business strategies for the portfolio by collaborating productively and extensively with partners from R&D, Quality, Engineering, Regulatory, Clinical, Manufacturing, Sales and more.

Minneapolis, Mn, Us

Managed all segmentation aspects of Target's Healthcare business including: strategic planning and prioritization, market identification, forecasting, merchandising, assortment, and vendor relationships.Utilized collaborative decision-making to assemble a team that fast-tracked a mature guest segmentation strategy, reducing time to market by 50%.Combined customer insights and business strategy to identify emerging multicultural markets and must-win opportunities, resulting in incremental sales and market share growth for Target's Healthcare business.Collaborated cross-functionally to spearhead Target's Healthcare localization strategy, which resulted in new customer acquisition, more relevant Healthcare assortments, and a stronger relationship with existing customers.

Minneapolis, Mn, Us

Transformed and drove volume segmentation strategy for merchant and inventory planning teams at Target. Engineered executive and team communication to ensure support for strategy and flawless implementation of new processes and tools. Collaborated across functions to improve sales and profitability in Target stores. Key organizational partners included division buyers, store operations teams, and merchandise planning and presentation teams. Regular exposure to and rapport with senior company leadership.

Minneapolis, Mn, Us

Collaboratively and creatively drove profitable sales growth for multimillion dollar Bath Towels & Rugs business at Target. Led the cross-functional team responsible for product design and development, assortment planning and analysis, inventory management, global sourcing, cost management and negotiation, and substantial promotional planning. Creatively identified market and portfolio white space, and developed and executed successful go-to-market plans for a new line of bath towels and rugs. Awarded SVP certificates of achievement for a successful product launch, and creative salesplan and company space efforts designed to drive category sales and loyalty.

Minneapolis, Mn, Us

Drove category reinvention for multimillion dollar Kids Party and General Entertaining business at Target. Collaborated closely with Marketing, Guest Insight, Inventory, Presentation and other teams to identify customer assortment and experience opportunities, and built strategic category plans to win in the Kids Party and Entertaining space. Drove profitable category sales growth through rigorous P&L management, collaborative assortment and inventory planning and analysis, vendor selection and partnership, cost management and negotiation, and advertising and promotions.Cross-functional team awarded Best Team company recognition.

Minneapolis, Mn, Us

Developed and drove partnership and negotiation strategy for Target’s Domestics division. Creatively partnered with vendors to manage cost and optimize assortment, design, inventory and supply chain interests. Saved millions of dollars in cost for Target through respectful collaboration with vendor partners, and nuanced, mutually beneficial negotiated agreements. Managed executive communication to ensure negotiated agreements and partnerships were aligned with division strategy. Key organizational clients included division merchants, with regular exposure to senior leadership.

St Paul, Mn, Us

Spearheaded business process improvement initiatives for the Safety, Security and Protection Services (SS&PS) Business. Collaborated strongly and regularly with senior leadership on strategic, sales- and margin-driving initiatives such as sales talent pool creation and SKU rationalization and optimization. Quickly met criteria to achieve Six Sigma Black Belt certification.

St Paul, Mn, Us

Drove integrated marketing and communications strategies in all 3M Big Businesses from a centralized consulting capacity. Shared ideas and partnered extensively with all levels of management to drive innovation, creative thinking and results on projects ranging from new product launches, market segmentation, and employee marketing and engagement.Developed the skills to adapt and shift easily from B2B to B2C settings, and creatively applied different ideas and ways of thinking to a variety of teams and businesses.

Managed and grew business for two prominent agency clients – Starbucks Coffee Company and FRx Software Corporation (a Microsoft Business Solutions company). Developed and drove community relations and engagement efforts for Starbucks Coffee during the company's expansion into the Rocky Mountain Region. Sought out and secured community partnerships with media, non-profits and businesses to ensure a smooth market entry. Utilized relationship and sales skills to seek out and and secure FRx Software as a new agency client, resulting in an annual 10% revenue increase for the PR department.

M.S., Integrated Marketing Communications

B.J., Journalism/Advertising