Lead strategy, planning and operations across 70 person global team responsible for building our B2B and product marketing capabilities and delivering insights, measurement, campaign operations and martech efficiently and at scale across 5 regions / ~70 markets.

Responsible for delivering customer insights, product messaging, and sales enablement across Visa’s global portfolio of payment solutions for financial institutions, sellers and fintechs.

Leader of Developer, Partnership & digital marketing for Visa's technology and innovation portfolio. Primary efforts focus on leveraging paid, owned, earned media, events, sales enablement and email marketing to drive the business.

Responsible for long term marketing strategy, annual strategy and budget planning, as well as performance strategy (KPIs & targets) across the global marketing ecosystem - including BU Marketing and critical shared services such as Events, Brand, Media, Digital and Operations.

Responsible for marketing performance strategy and operations across the marketing ecosystem - including campaign, brand, event and innovation measurement for global marketing. Also responsible for establishing a marketing campaign planning and management cadence across HP's marketing centers of excellence and business marketing teams.

Spent first two years directly focused on re-launching HP.com - technology, operating model, and design, expanding HP's digital ecosystem, and designing the 3 year global digital strategy for HP's Office of Digital Strategy. Managed a team of 4. Expanded responsibility in mid-2012 to lead pan-HP efforts across owned and earned digital media channels for HP. Specifically driving search & media effectiveness, social media, and mobile programs for Global Marketing. Managed a 50-person global team.

Digital strategy and planning for the Office of Digital Strategy in the Corporate Marketing Group. Acting as the program manager for the global re-launch of HP.com. In addition, developing the 3 - 5 year plan for the Digital group (includes: digital ecosystems, web site strategy, web standards, metrics, content management and SEO).

Industry focus on consumer products in the high technology and food and beverages sectors. Primary functional experience in sales and marketing - synergy analysis, trade promotions management, process design, customer experience, collaboration and digital marketing, etc.

Focused on the Cover Girl cosmetics brand - competitive web site analysis and recommended strategy and design, saleable samples business case / financial analysis and product placement / shelf-space competitive analysis.

General management consulting - focused primarily on new product launch in telecom industry, project management for technical application adoption and financial project portfolio managment.