Alison Mccarthy Email & Phone Number

Beverly, Ma, Us

Salem, Ma, Us

--Liaison with external advertising/marketing agency to develop brand strategy and creative--Responsible for cross-channel marketing efforts to drive business to the organization (social strategy and supervision, collateral development, owned media creative messaging and development)--Supervise paid search efforts, guiding an external partner--Support multiple business lines (commercial, insurance, wealth, mortgage, retail) with marketing efforts

Boston, Massachusetts, Us

--Responsible for brand strategy and campaign execution for key accounts--Member of the agency leadership team--Led and won the rebranding assignment for South Shore Bank as well as ongoing strategic consultation--Guided the strategy and marketing efforts for business line marketing for Analog Devices (a $5B technology innovation company)--Facilitated the first-ever talent acquisition campaign for The Aerospace Corporation (a federally funded research & development organization) --Facilitated the roll-out of a new brand positioning for Raytheon Professional Services (a leading global learning solutions provider)

Boston, Ma, Us

--Successfully led a team of 6-8 account managers, mentoring junior staff, overseeing all agency clients to ensure forward-thinking brand strategy, agency profitability, quality client service--Ensured consistent integration with all other agency teams to develop effective marketing solutions for clients – creative, public relations and social media, media planning and buying, digital strategy and execution, broadcast and digital content--Served as Account Director for select, high-profile agency clients, including 100-branch, $10B Eastern Bank and 137-center MedExpress Urgent Care among others

Boston, Ma, Us

Boston, Massachusetts, Us

--Responsible for leading brand strategy and marketing efforts for nation’s largest chain drugstore company, CVS/pharmacy--Utilized ExtraCare card data analyses (60 million cardmember database) to fine-tune creative and marketing strategies for all efforts--Successfully launched two major marketing programs integrating 1,800 stores into the CVS brand from Eckerd and Osco/Sav-On acquisitions

Boston, Ma, Us

--Led the Eastern Bank, MA Office of Travel & Tourism and Polaroid accounts

--Led the Eastern Bank and MA Office of Travel & Tourism accounts, among others

--Led the Sonesta International Hotels, Massachusetts Convention Center Authority (MCCA) and Greater Boston CVB accounts

--Managed a number of client accounts: Waterville Valley, Allen Furniture, SpeeDee Oil Change & Tune Up, Massachusetts Convention Center Authority, among others