Alison Rodden Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, United States

Multicultural marcomms expert with 25 years of experience in public and private sectors. Duties include P&L ownership with 11x growth providing strategic planning, rapid growth, offerings diversification, market expansion, cultural transformation, cognitive diversity. As CEO, I have been responsible for the turnaround and transformation of a small production/ syndication shop (HRN) into a multicultural full service social impact + behavior change marketing, advertising, PR and grassroots activation solution (HCN Global) with a UVP that includes 3 built-in networks: multimedia, stakeholders, health workers. I provide deep expertise in Hispanic and Multicultural communities and audience markets. Our portfolio includes:**Government agencies (HHS, CDC, FDA, NIH, SAMHSA, HRSA, USDA Forest Service, EPA, NHTSA, DOJ, DHS, California Governor's Office)**Nonprofit organizations (American Cancer Society, American Heart Association, American Stroke Association, PBS Kids, National Association of Chronic Disease Directors, Water Sports Foundation)**Ad agencies (Weber Shandwick, Crosby, Porter Novelli, FM), academia (Yale-Climate Connections, Vermont EXT) **Private philanthropy (Carlos Slim Foundation, Doris Duke Charitable Foundation, Robert Wood Johnson Foundation)**Fortune 500 & 1000 clients (pharma, health, financial services - above the brand (NDAs in place))

I was blessed to serve as the Music Director of Batalá Washington, an all-women samba reggae percussion group working to bring Afro-Brazilian rhythms and culture to the US. Batalá Washigton currently has over 80 volunteer members. In addition to board service, I was responsible for the musical instruction and performance quality of the group, as well as positioning the band for high-profile performance opportunities and community outreach initiatives. I have performed in multiple countries with the band, including in Brasil with Carlinhos Brown, Olodum, Didá, Timbalada, Filhos do Ghandy, Cortejo Afro and the Blue Man Group, and in the US with such artists as Wyclef Jean, Sheila E and Bomba Estereo-- as well as 3 nights of the 50th Anniversary US Tour for the Rolling Stones.

I assisted Batalá Washington in securing its nonprofit 501(c)3 status, co-found the Board, and build its bylaws, governance and committee structure.

Washington Dc-Baltimore Area

Lead business and marketing strategy to support government agencies, nonprofits and associations to invest in multicultural consumer and stakeholders (B2C, G2C, B2B, G2B).

Washington, District Of Columbia, United States

Led relationships and advocacy efforts with government agencies and Congressional members.

Manage relationships with Congressional members, federal agency staff, and nonprofits. Establish standard operating procedures (SOPs) for client accounts.

Ajet - Ministry Of Education, Okayama Prefecture, Japan