Alison Rouse Email and Phone Number

Yesler acquired Lead Lizard - October 2015- Direct and design agency-wide strategies for Sales Enablement, CRM Design & Implementation, and Marketing Automation- Lead direct reports including hiring, training, growth, and retention- Direct & Design Sales Strategy programs including: Lead Lifecycle Management, Sales Methodologies and Processes, Service-Level Agreements, Sales Coaching/Training, Sales Analytics/Reporting- Direct & Design CRM programs including: Database audits/health, System Infrastructure, custom development, systems integration, complimentary sales tools- Oversee the implementation of Sales Strategy / CRM programs- Partner with Account Managers and other strategic leads to provide cohesive recommendations to clients- Partner with Sales to expand agency’s CRM / Sales Strategy offerings.- Keep abreast of developments and advancements in the CRM / Marketing Automation space; expanding the agency’s collective knowledge as necessary

- Manage Marketing Automation platform from a strategic to tactical level- Completed full implementation of Marketo with website and Salesforce integrations- Successfully migrated from ActOn to Marketo platform within 1 month timeframe- Partner with marketing and sales to develop lead nurturing & lead scoring programs throughout lead lifecycle including measuring effectiveness in improving sales velocity- Partner with events manager to develop demand generation campaigns around webinars, tradeshows, user groups, etc.- Partner with website team to deploy best practice lead generation strategies- Manage Google Adwords campaigns, landing pages, and optimization- Measure success and ROI of all demand generation campaigns, including post-campaign analysis- Provide Salesforce & Act-On/Marketo expertise to the rest of the marketing team

On an hourly/contract basis I am available to consult on and configure:- CRM systems (Salesforce, Microsoft Dynamics CRM)- Lead nurturing, e-mail marketing, marketing automation campaigns- Data analysis and reporting on marketing campaigns

- Central administrator for all CRMs (Salesforce & Microsoft Dynamics) - including programming, training, lead scrubbing, and enforcing user adoption - 200+ user community- Central administrator for marketing automation system (Pardot), reporting on ROI from all online marketing and lead nurturing campaigns- Create & Maintain dashboards - Marketing KPIs, Sales Forecasts/Pipeline, Campaign ROI- User adoption of CRM - ongoing webinars, videos, in-person training- Lead Nurturing through targeted, personal, and relevant content- Advanced database segmentation- Advanced analysis from ad hoc reports to fine tune campaign effectiveness- CRM setup & integration with marketing automation tools- Sole manager of annual conference website and payment/registration gateway- Website management for public-facing corporate web properties- Website development using ColdFusion w/ HTML/CSS to web standards and cross-browser compatiblility- Management of e-commerce properties- SEO - Content writing / editing, code optimization, keyword research & analysis- SEM - Google Adwords / PPC advertising - Copy editor for marketing collateral (video scripts, e-mail blasts, brochures, case studies, etc.)

- Administrator of company's CRM (Salesforce) - training, weekly sales/marketing report- Manager of all tradeshow and seminar events- Developed, wrote, and designed marketing materials (newsletter, white papers, brochures, web content, ads, etc.)- Developed advertising campaigns (including print, radio, online/PPC placement)- Redesigned and maintained website, including content and SEO- Wrote and pitched press releases

- Established relationships with publications (worldwide) for ad placement opportunities

- Monitored local/national media for relevant clips, putting together daily media packets for internal and client use

- Various administrative roles for AppleCare Business Operations department