Alison Burton Email & Phone Number

Tuscaloosa, Al, Us

New York, New York, United States

New York, New York, United States

New York, New York, United States

Memphis, Tennessee, United States

Tuscaloosa, Alabama Area

Create and implement a Professional Development Series for the program of 1,000+ students through scheduling speakers and events

Served as Inreach Committee Chair as a liaison between students and faculty in the STEM & CREATE Path to the MBA Program, increase student involvement and retention, and recruit prospective students to the program

Developed and executed social media plan for the STEM&CREATE Path to the MBA Program, coordinate and communicate events and activities within the program

Lead 17 strategists in executing primary and secondary research briefs on ten client teams

The University Of Alabama

Participated in CreateAthon, a 24-hour pro bono marketing marathon, to create promotional materials and a communication plan for local nonprofit, the Tuscaloosa SAFE Center

Developed strategy and insight for our client's campaign to increase student participation at The University of Alabama in the National Survey of Student Engagement from 1,800 participants in 2013 to 3,600 in 2019

New York City

-Assisted marketing team with running events, creating content, project management, and daily tasks-Acted as project manager and wrote copy for in-market installations in four locations throughout New York City and Los Angeles

Led and managed a team of 16 students in Insights, Strategy, Media, Creative, Production, and Pitch in a year-long national competition to create a fully integrated advertising campaign for national hot dog chain WienerschnitzelPitched campaign as one of 8 national finalists to Wienerschnitzel's CEO, COO, and CMO and received the Simmons OneView Inspired by Research Award

Conducted and analyzed surveys, focus groups, and interviews as well as secondary research in order to pull out insights to drive the advertising campaign as well as pitched campaign to industry professionals and our client, Ocean Spray

Represented the College of Communication and Information Sciences at campus and community wide events, meet with prospective students and their families, and guide tours of the University of Alabama's $17 million Digital Media Center

Conducted market research among University of Alabama students for Capital One and present insight on the new integration of student ID cards with Apple Pay

Tuscaloosa, Alabama Area

Increased event participation by 100% from 2017 event to 2018 event through social media and on-campus advertising

Communicated key information about academics, life on campus, and other related activities to all incoming students during 23 orientation sessions

Master Of Business Administration - Mba, Marketing And Management

Bachelor'S Degree, Advertising