Multimedia Sponsorship Integration
Bristol, Ct
• Led day-to-day editorial direction, strategy, and development of multimedia in-content sponsorships and marketing for NFL, MLB, NBA, UFC, WNBA, FIFA World Cup, MLS, College Hoops, Tennis, Little League, and Motorsports.• Led sponsorship and marketing driven activations in Streaming (i.e. ESPN+ and WatchESPN) in collaboration with Sales and Marketing departments. Led direction and execution of linear in-content executions during launch of ESPN+.• Initiated and led monthly communication and alignment meeting across all Streaming stakeholders: Product, Production, Editorial, Sales, Marketing, Affiliate, Programming, Ad Operations and Ad Product.• Launched and led MSI Tracking Coordinator team (tracked over 44,000 Sales & Marketing features each year).• Initiated and led project with Technology to build a new tracking system for centralization of records and automated reporting. Executive monthly report went from 4 days worth of manual work to 2 hours with new workflow.•Promoted from Manager to Associate Director to Director while on the team.