Alison Scrase Mha, Rt(R)(M) Email & Phone Number

Detroit, Mi, Us

Hologic is an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. Hologic develops groundbreaking products and services and is especially passionate about those that advance women’s health and well-being.As a member of the Marketing Organization, in this role I build and maintain essential relationships with industry leaders to support the broader business needs. These relationships influence strategic direction, support peer education, drive clinical adoption, and influence sales decisions.ACCOMPLISHMENTS:- In partnership with the Commercial Marketing Teams, develops and executes medical education strategies for existing and future products, driving interest, awareness, and clinical adoption- Identifies, coaches, and develops Industry Leaders, primarily Radiologists, to become Hologic partners, advocates, and ambassadors for various activities, not limited to: Advisory Boards, Research and Development Efforts, Marketing Promotions, Educational Events / Symposiums, and Clinical Affairs Studies- Develops and oversees content creation and delivery of Medical Education programs including all live events, dinner programs, and webinars- Manages Reader’s Studies and other Innovation Forums, exposing Clinicians to future technologies, gathering essential feedback for business development- Strategizes with Leadership to identify and define Medical Education needs, including product focus, program type, objectives, target audience, criteria for attendance, and required follow-up- Partners with essential team members to ensure program activities comply with organizational and industry guidelines- Established the Clinical Champion program to support new product launches, ensuring early adopters are committed to provide the organization with deliverables to support the broader commercialization of our innovative products

As a member of the Clinical Services team, in this role I own the responsibility for connecting the Clinical and Sales Teams, with focus on supporting all pre-sales conversations, presentations, and demonstrations. The Women’s Health Specialists works side-by-side with the Account Executives and customer, planning and maintaining long-term strategies, leading to flourishing partnerships.ACCOMPLISHMENTS:- Partners with 10 Account Executives, leading clinical conversations, and owning presentations and demonstrations of Hologic’s Breast and Skeletal Health product portfolio- Designs, socializes, and implements solutions appropriate for individual customer’s current and future needs, ensuring a prolonged partnership with Hologic- Develops and delivers sales and educational presentations to customers, including C-suite executives, physicians, administrative personnel, and technologists- Leads initiatives in the development, delivery, and continuous improvement of marketing materials, collateral, and access to these resources- Collaborates with internal and external personnel, solidifying relationships, forming partnerships, identifying KOLs, and gaining feedback around future product development- Partners with radiologists and administrators around clinical standards, Women’s Health services, equipment purchases, installation, training, and on-going avenues for feedback and engagement- Tailors communication style to work well with stakeholders at all levels of the organization- Supports product demonstrations and educational programs at various tradeshows, such as NCoBC, AHRA, and RSNA

Agfa Radiology Solutions develops, manufactures, and distributes an extensive range of digital imaging systems and IT solutions for the healthcare sector. Agfa strives to be the partner of choice for imaging and information systems in all markets in which it operates. The company does this by offering leading edge technology, affordable solutions and innovative ways of working, based on its in-depth understanding of the businesses and the individual needs of its customers.As part of the Marketing Team, in this role my time is spent leading a team of Imaging Consultants responsible for order intake goals as well as improving outcomes for customers as an integral part of the pre-sales customer analysis and consultation process. The Consultant team works side-by-side with the Account Executives, ensuring quote accuracy while meeting customer expectations and needs.ACCOMPLISHMENTS:- Responsible for driving $38.3M in Radiology Solutions order intake for 2021- Collaborates with C-suite executives at customer accounts, IDNs, and GPOs, solidifying relationships, forming partnerships, and gaining feedback around future product development- Establishes market strategies and service offerings for new and existing products- Facilitates a culture of inclusivity, increased engagement, teamwork, and accountability by introducing 1:1 conversations, team-building meetings and outings, and forums where thoughts and ideas are heard by leadership- Continuously evaluates, develops, and adapts the business model to the everchanging healthcare environment and to unique customer needs, producing innovative, personalized, effective results- Partners with radiologists and administrators around clinical standards, imaging services, equipment purchases, installation, training, and on-going avenues for feedback and engagement- Maintains relationships and influence at various industry conventions, such as AHRA and RSNA

Danbury, Connecticut, United States

As the only Clinical Services Manager with focus on product and training development, my time was predominantly spent leading a team of five Field Product Specialists who were responsible for developing and delivering information and training on new and existing products to a larger team of 80+ Clinical Applications Specialists.ACCOMPLISHEMENTS:- Increased direct, multi-functional team's engagement scores year-over-year while coordinating and tracking goals and ensuring individual growth desires were fulfilled, aligned with the business objectives, and were recognized with data-driven performance metrics and yearly incentive compensation programs- Working with the developers, owned the strategy, development, and execution of comprehensive new-product training for internal staff and customers for 10+ new products in the medical imaging industry, including capital equipment, software solutions, and SaaS platforms- Balanced 17 chartered innovative projects as well as 6 sustaining portfolios, working collaboratively with cross-functional teams to determine future enhancements, customer needs, and business goals verses associated risks- Increased staff utilization and productivity by evaluating data from Salesforce.com and other Business Intelligence tools- Improved customer satisfaction scores through a variety of methods, including developing a more thorough complaint analysis process, enhancing internal training, and implementing an internal audit program- Identified as a top leader, afforded the opportunity to attend Leadership Bootcamp, Advanced Coaching, the Principles of Great Management, and other Talent Development courses (ATD)

Danbury, Connecticut, United States

When a Field Product Specialist, my time was spent as the representative of the Clinical Services team in Insight-Driven Innovation product development meetings. My role was to advocate for the customer while developing new technologies from beginning to end with the Product Management team, always keeping the customer and business needs in mind.ACCOMPLISHEMENTS:- Collaborated with cross-functional teams regarding the innovation, research, development, testing, and release of new products, including direct support of 5+ feasibility and clinical trials- Developed strategic training methods and educational materials for new products, adding these to Learning Management Systems for delivery and tracking- Transitioned from onsite to remote training methodologies, obtaining buy-in from stakeholders such as Leadership, Marketing, and Sales with no degradation of customer satisfaction scores- Optimized design, developed content, and provided training, mentoring, onboarding, and support to new hires and established staff- Owned the development and implementation of embedded product training

Danbury, Connecticut, United States

As a Clinical Applications Specialist, my time was spent traveling domestically to customer locations, training them on their new medical equipment, ensuring a seamless transition to digital and/or 3D Mammography.ACCOMPLISHMENTS:- Ensured implementation success and optimization of new technologies at customer locations by providing training, troubleshooting equipment, assisting with workflow questions, and increasing throughput- Quickly assessed each individual customer dynamic, adapting to their needs and offering suggestions specific to their situation, ensuring customer satisfaction- Delivered quality, personalized training, resulting in influential customer relationships- Developed and delivered educational lectures for CEU seminars, specifically around the transition to 3D Mammography, including DICOM, FDA/MQSA training and facility requirements, implementation, and reimbursement

Master'S Degree, Healthcare Leadership

Bachelor Of Applied Science (Basc), Health/Health Care Administration/Management

Radiology