Insights leader and strategist for a brand transforming from a legacy weight loss program to a 4.2 million member consumer-centric wellness company powered by the world's-leading weight loss app

Consultant specializing in leveraging consumer insights to drive growth and innovation strategy

Consultant working with corporate clients create business results through social change

• Developed and executed a research plan to test viability of a potential customer segment for FedEx• Conducted consumer and stakeholder interviews and analyzed secondary data to create a consumer retail strategy

• Executed all phases of quantitative and qualitative research process including proposal writing, questionnaire development, data processing, analysis, reporting and presenting to clients• Managed global brand health and advertising tracker for major smartphone company to guide brand strategy• Designed and executed actionable customer insights research program for e-commerce retailer• Conducted 360 degree brand evaluation program for a major retail company looking to reposition• Facilitated focus groups on brand messaging and positioning for B2C and B2B communications• Implemented online ad testing for a variety of clients ranging from cosmetic brands to spirits companies

• Created Press Library Archive by cataloging and inputting press footage for over 35 shows• Pitched and followed-up with national and local media regarding press releases and media alerts• Compiled media lists and press digests

• Oversaw project pitching for Bacardi Grand Melón to over 400 media outlets • Accompanied staff to desk-side meetings with national magazines• Updated various media lists and press clippings

• Established media contacts with press release and media alert follow up• Wrote and edited press releases and assembled press kits