Alison Shumaker Email & Phone Number

Grapevine, TX

Developed business plan for investor presentations.Participated in meetings with potential company investors.New business liaison, providing information and meeting with potential Texas Tiny Homes build-job customers.

Irving, Texas

• The fuel credit card marketing group is within the Citi Retail Services, Specialty Partners Group business and issues private label and co-branded fuel credit cards for both consumer and commercial customers.Industry.
• Collaborated closely with Citi’s fuel partners (ExxonMobil, Shell, CITGO and Sunoco) and partner management team to parlay business strategy into marketing strategy
• Developed and led multi-channel marketing plans and $15MM annual marketing budget – channels included digital, mobile, social, direct mail, local store marketing, statement marketing, event marketing and local.
• Maximized customer lifecycle marketing programs to lift customer sales and engagement
• Guided team of fuel credit card CMOs to develop B2C and B2B credit card marketing strategy
• Advanced best practices across business groups to drive results and efficiencies

Irving, Texas

• Headed the CITGO partner relationship, including acquisition and retention marketing strategies for private label and co-branded credit card, customer service, client communication and problem resolution
• Owned the CITGO partnership, including P&L oversight, contract negotiation and compliance, and partner marketing and sales promotion plan development
• Successfully renegotiated and extended contract with CITGO partner
• Collaborated with broad business team to develop client specific programs and manage overall business, including risk management, decision management, legal, finance, marketing, operations and customer service
• Participated in quarterly internal business reviews, including development of business presentations for Citi and CITGO’s senior management team

Irving, Texas

Established the in-house advertising agency for The Associates, a financial services company (acquired by Citigroup in 2000). Motivated a team of account executives and creative professionals. Developed and executed marketing and advertising programs for internal clients in the Consumer Finance, Credit Card, and Commercial Finance business groups.

Guided a team of account executives for client The Associates. Developed and executed direct marketing and point of purchase campaigns for various Associates business units.

Irving, Texas

Directed and developed marketing and promotional campaigns within the Direct Marketing division of Bozell/Temerlin McClain Advertising Agency. Experience spanned numerous clients and required collaboration and ad campaign coordination with the agency general advertising team.

Bba, Marketing

Graduate Certificate, Dispute Resolution

Earned graduate certificate after completing 21 hours in Dispute Resolution courses: conflict management, mediation, negotiation and.