Marketing doesn’t set your goals; it helps you achieve them. We work with professional services firms on both the strategy and hands-on execution of ROI focused marketing that supports your short-term and long-range plans. Our approach is to work with professional services firms that want to deploy marketing in a way that will steadily make progress toward their firm’s goals while still fitting your marketing time allocation and budget. Simons Marketing is a HubSpot Certified Partner.

-- Marketing: Assisted the firm with branding and messaging as well as launching a new Responsive website that includes a job board, social media and blogging.-- Business Development: Connected the firm with companies that are hiring and professionals who are open to hearing about new career opportunities.

Braver PC was acquired by Marcum in January 2014.Director of Marketing [February 2008– July 2011]-- Sourced over $2 million in new business, including the Firm’s second largest client, through community involvement and business networking.-- Initiated and supervised the firm’s first Corporate Responsibility Program including: green initiatives, major gifts, and a volunteer program.-- Designed and executed Firm’s first college recruiting program saving the firm money while hiring increasingly better-qualified candidates.-- Negotiated the first-ever for-profit partnership of a research report with The Boston Foundation.Marketing Manager [December 2004– February 2008]-- Initiated the Firm’s first rebrand. Coordinated external PR and design teams to create new logo, tagline, website, marketing materials, advertising and launch program. As a result, brand recognition and cross-selling increased significantly. -- Planned and managed ten major events such as golf tournaments, open houses, seminars, as well as numerous activities for audiences including: clients, prospects, referral sources, employees, and families of Braver. -- Supported Braver’s participation in the work-study program sponsored by Cristo Rey Boston High School, and managed four interns in each of the past three years. Through these efforts, Firm was designated “Corporate Sponsor of the Year.” Marketing Coordinator [July 2004– December 2004] -- Produced, managed, and supported business development and marketing efforts on behalf of the Firm. -- Handled all advertising, public relations, newsletters, Intranet, website, and seminars. -- Initiated a major reformat of the new business proposal template.

-- Created pitch materials for potential sponsors on behalf of IMG’s sports clients, venues and investment projects. Companies included: McDonald’s, CISCO, Verizon, Citizens Bank, and Rolex. -- Authored all Logan Airport Wi-Fi public relations materials, and coordinated on-site advertising and promotions. -- Managed Search Engine Optimization for TWIi websites, including the Venus and Serena Williams’ websites.