Alison Smith Email & Phone Number

Client: FDA - The Real Cost

Clients: Lincoln Financial, Cerveza Patagonia

New York, New York

Clients: Lincoln Financial Group, Jamaica Tourist Board

I was nominated as one of two co-chairs to lead a team of 25 in my senior capstone course, AdLab. We organized ourselves into an agency and developed an integrated advertising campaign for the food brand, Tai Pei.My responsibilities included:• Managing 5 department directors • Leading team meetings• Setting and enforcing deadlines• Ensuring a cohesive and strategically sound campaign

Nyc

Clients: Optum, Trex Company Inc.• Conducted 4 competitive audits. Presented competitive analysis to executives covering all creative - print, OOH, digital • Interfaced with creative, production, and trafficking teams ensuring successful completion of projects • Interacted with integrated Agency partners to ensure clear communication of deliverables and timelines of projectsAs part of the an internship project, I worked with a team of interns to develop and present an advertising pitch for Taco Bueno.

Philadelphia

• Built client databases from 50 to +200 contacts for events• Worked closely with venders and volunteers for events (Best of Philly Soirée, Philadelphia Wedding, BeWellPhilly Series)• Created promotional materials and media tool kits

London, United Kingdom

• Wrote blog posts, newsletters and press releases; conducted interviews with Whizz Kidz • Planned and designed leadership program materials • Recruited volunteers for Whizz-Kidz ambassador clubs• Assisted in fundraising

Lancaster, Pennsylvania

• Cotaught science lessons to elementary school students• Created promotional materials

Lancaster, Pennsylvania

• Helped plan the organization’s annual marathon and half marathon (1000+ participants)• Coordinated social media account • Developed promotional materials