Alison Stogsdill Email & Phone Number

Develop and manage business relationships with national and global retailers. Comprehensive experience in strategic planning, sales analysis, pricing strategy, opportunity identification, competitive analysis, sales forecasting and promotional planning.• Successfully led cross-functional teams to launch newly acquired international military business.• Increased department productivity based upon changes in category strength and space allocations and communicated plans to external field service team.

Promoted to position of increased responsibility to spearhead the development of national and regional book programs for retailers in the grocery, drug and military channels. Developed customer category plans collaboratively with retailers and suppliers. Amplified sales through effective product launches and event marketing strategies.• Managed portfolio of $40 million with responsibilities for vendor relations, client PowerPoint presentations and sales analysis.• Facilitated successful promotional marketing events with retail customers and sales teams to promote launch of product releases.• Secured valuable incremental sales through the development and implementation of permanent promotions and marketing materials.• Responsible for executing book division’s budget and implementing strategies to improve P&L. Client List: Kroger, Safeway, Supervalu, Walgreens, CVS, Military (Marines, Nexcom, AAFES), The Home Depot, and various Regional Grocery chains.

Oversaw the development and management of programs for national airport accounts, HMS Host and Hudson, creating sales plans and implementing promotional programs to drive revenue generation and sales success.

Provided essential account leadership for Safeway and Acme Fresh retailers.