Alison St. Sure Email & Phone Number

San Rafael, Ca, Us

• I am currently working with a sports nutrition company that owns four brands, doing the following: international packaging creation and updates, content writing including blogs and email campaigns, website evaluation and redesign, marketing collateral creation and updates, SharePoint file organization • I partner with CPG companies in the natural products industry to provide any type of marketing assistance they need, such as brand strategy, brand messaging, content creation, packaging copy and updates, marketing and sales collateral creation, product development, influencer and media outreach, editorial calendars, social media management, market knowledge and research

San Rafael, Ca

• Marketed Pamela’s brand of gluten-free products (96 SKUs, 7 categories, 20 product lines) to consumer, retail grocery, and foodservice• Collaborated with owner and product development team on taste profile and attribute trends to launch new products (2-3 launches per year)• Refined and developed brand messaging using my experience as a thought leader and expert in the gluten-free community; owned brand voice and identity, ensuring consistency across all channels• Accelerated brand awareness and engagement using digital marketing strategies, including influencer programs, social media, Facebook Live, newsletters, community-building, SEO, and content marketing• Delivered new e-commerce platform and refreshed multichannel content to drive online sales (15+% of company sales)• Developed and managed foodservice program that grew bulk sales by 1800% in first year to 5% of company sales• Collaborated and improved on packaging to modernize look of 30+ year-old brand in 3 phases over 10 years• Delivered analytics (SPINS, Google) and competitive market research to guide product development and marketing decisions• Developed editorial calendars that aligned with sales goals and promotional activity• Directed in-house creative and agencies on production of engaging and relevant content and design for print and web• Developed detailed and thorough sales and marketing collateral, training materials, and presentations• Supervised and created content for website, newsletter, e-blasts, brochures, sell sheets, packaging, and company communications• Managed website, including functionality, content, and customer communication, and worked directly with designers and engineers for website improvements• Worked at Expo West, Fancy Food Show, Pizza Expo, National Restaurant Association Show and NACUFS, as well as consumer shows

• Launched one of the first online markets and blogs dedicated to people with special diets• Research and write all content• Public speaking engagements include UC Berkeley, Cal Pacific Med Center, television, podcast, support groups

• Created and led organization that held monthly events• Gave presentations, booked speakers, secured samples, wrote content and communications

Emeryville, Ca

Managed corporate accounts with their direct marketing campaigns, acted as a liaison between the clients and the graphic artists and managed clients’ data. Clients included Macy’s, Wells Fargo and the Good Guys

Berkeley, Ca

Wrote user guide documentation and training materials, conducted client training sessions and follow up, led a product management team to design and prioritize product enhancements, conducted product testing, managed client accounts, and acted as liaison between clients and engineers.

• Developed and taught curriculum for all student levels• Served as Department Chair, head of Curriculum Committee, and member of Hiring Committee• Directed volleyball program and coached varsity volleyball

Bachelor Of Arts - Ba, Political Economy

Activities and Societies: Delta Delta Delta

Teaching Credential, Social Studies

Spanish Language And Literature