44 Strategic is a communications, regulatory, marketing and investor relations consultancy specializing in the financial, technology, energy and healthcare industries.

Responsible for up to $4 million budget; mentored and coached high-performing team of 10.Member of executive committee responsible for oversight of Canada's second-largest capital market. Contributed to strategies and programs with organization-wide implications, including business planning, risk management and talent management. Reported to Chair/CEO.Transformed public awareness program from essentially zero in 2013 to more than 64 million impressions in 2019; third-party research revealed statistically significant change in desired consumer behaviour. Award-winning investor education campaign “Checkfirst” included brand creation, traditional and digital advertising, content marketing and social media strategy. Synthesized operational and strategic planning initiatives into the ASC's first vision, mission and strategic pillars to establish a scorecard for public reporting. Conducted 200+ media interviews, frequent invited guest expert on television and radio programs. Past chair of the Canadian Securities Administrators’ national investor education committee as well as the CSA's national communications committee.

Also a CIRI AB board member 2006 - 2009, 2015 - 2018.

Originated and led transformation of COS brand across all platforms to support transition from an income trust to a corporation (logo, website, advertising, other corporate materials).Wrote/edited external communications including quarterly releases, annual corporate documents, corporate presentations, etc. Strategic communications lead for launch of COS’s $3 million community investment program, Math Minds. Supported full, fair equity valuation for COS via a well-executed approach to shareholder outreach and timely, proactive and transparent disclosure to the market

Created and led strategic program based on best practices in investor relations, corporate communications and corporate governance during the construction and ramp-up of the $6.3 billion Long Lake mega project. OPTI’s peak market capitalization was $4.8 billion in 2008, and is now wholly owned by CNOOC. Reported to CEO/CFO.Achieved investor relations goals as member of Finance Steering Team that successfully raised $2.5 billion in equity and debt.Broadened investor base and increased liquidity via targeted and strategic IR program across North America and Europe; primary liaison between company and investment community, providing timely and accurate information. More than tripled analyst coverage, including the addition of high-profile U.S. banks such as Goldman Sachs. Maintained close contact with up to 19 sell-side analysts to facilitate an excellent understanding of the OPTI investment rationale. Reviewed analyst reports, including detailed financial models, to promote a high degree of accuracy. Disclosure Committee Lead; developed and implemented corporate program to ensure compliance with Canadian and U.S. securities regulations. Oversaw development of high quality financial communications documents, including corporate presentations, press releases, MD&As, conference call scripts and award-winning annual reports. Established and managed crisis communications plans, including executive media training and development of key messages in response to specific potential scenarios. Led and mentored up to four investor relations, corporate communications and community relations professionals; managed third party consultants/contractors/vendors to maximize return on investment.

Primary responsibility for ongoing, proactive investor relations program and issues management. Managed all aspects of external and internal communications, including speeches, press releases, conference call scripts, Q&A. Reported to CEO.

Delivered strategic, international investor relations and corporate communications program for a newly public company with offices in California and Denmark. Reported to President.Led re-branding, investor relations and employee communications efforts in the successful spin-off of two subsidiaries, one financed through private equity and the other sold to DuPont. Managed all aspects of external and internal communications, including speeches, press releases, conference call scripts, Q&A and award-winning annual reports. Secured major media coverage in top publications (The Economist, Business Week, New York Times, Forbes).

Conducted successful investor relations, corporate and marketing communications programs for a wide range of organizations, including Deloitte Consulting (Energy), Rayovac and GlaxoSmithKline.

Developed and implemented strategic communications programs for biotechnology companies in special situations such as mergers and acquisitions and initial public offerings.