Alison Trouy Email & Phone Number

Milwaukee, Wisconsin

Coordinate public communications for WEC Energy Group and subsidiaries of We Energies and Minnesota Energy Resources. Develop and maintain relationships with media outlets. Brainstorm story ideas and earn positive media coverage to protect and enhance company brand. Write media advisories and blogs. Craft social media messages. Develop crisis management strategies, talking points, and responses to media inquiries. Plan and execute news conferences and other media events. Collaborate with stakeholders from other business units, e.g., regulatory, environmental, customer service, and executive leadership. Participate in on-call rotation to respond to media in an emergency event.• Reached 300K+ new social media users by spearheading a new social media campaign called #FridayGiving to highlight company’s charitable giving. Collaborated with nonprofits and internal teams to create compelling content.• Orchestrated $130K+ value of earned media coverage and reached 1M+ social media users in 2020 promoting We Energies’ peregrine falcon program; raised awareness of environmental stewardship efforts.• Volunteered as department coordinator for annual United Performing Arts Fund (UPAF) and United Way charitable giving campaigns.• Tripled YOY response in the annual Ambassadog contest using social and earned media to promote safe digging and use of Diggers Hotline via annual Doggone It! campaign.

Brown Deer, Wi

Oversaw 3 newscasts and managed a team of 15+ producers and reporters. Liaised with other managers to develop targeted content for on-air and online distribution. Created daily strategic plan for news coverage and reporting. Directed workflow in a dynamic environment where last-minute shifts were common to manage breaking news stories and crisis communications. Worked with brand marketing team to create smart, striking storytelling and promotional copy. Wrote and edited scripts to ensure quality and accuracy. Collaborated with cross-functional teams to cover special events. • Generated 16% increase in market share and 7% average ratings increase across all 3 newscasts during first year as EP by improving writing quality and content strategy for target audience.• Delivered #1 rating and 25% increase in market share for 4 PM broadcast, leading an underperforming show through a major transition to streamlined programming, defined segments, and relevant content.• Elevated brand image and augmented social media engagement to #1 in market on Facebook, working with the web team in strategic content management and messaging

Brown Deer, Wi

Wrote scripts for this top revenue-producing show. Prioritized news content and collaborated with reporters to frame stories in relevant and relatable context. Developed promotional collateral to promote positive brand image and improve audience retention. Served as “go-to” producer for navigating breaking news stories and election coverage, which involved extreme multitasking, prompt decision-making, and efficient team communication.• Achieved #1 market ranking and boosted audience ratings 14% in sweeps period beginning 2/14 and maintained viewership through 2/17 with fresh programming, improved writing quality, and strategic story sequencing.• Enhanced brand image and reduced on-air surprises and errors via streamlined communication and collaboration with directors, editors, creative services, and reporters.

Tribune Media | Fox6

Made editorial and sequential storytelling decisions to optimize viewer retention. Sourced and researched relevant stories for target audience; previewed raw interviews and recommended content editing for on-air broadcast and social media messaging. Doubled as weekday Associate Producer; prepared and wrote scripts for peers.

Rockford, Il

Led a team of 3 producers and 10 reporters and photographers. Leveraged resources to enhance communication capabilities, refined newscast scope, authored stories, and edited video. Maintained station website and published branded content to social media. Led editorial meetings and assigned reporters to in-scope content. Reviewed and distributed press releases. Created training materials. Assisted Director in making hiring decisions.• Augmented ratings of 5 PM broadcast and secured #1 ranking in timeslot for duration of tenure by targeting content, matching writing style to talent delivery, and improving segment sequencing.• Developed improved training methodology for new reporters and producers to ensure product quality and compensate for the staff turnover issues common to small markets.

Rockford, Il

Determined story sequence, wrote scripts and edited video. Shaped raw interviews into relevant stories for target audience. Worked with consultants to refine stories and delivery for diverse audiences in broadcast and social channels.• Achieved #1 market position on Facebook by creating targeted, interactive social programming that revolutionized engagement and viewer news-gathering process.• Awarded 2X Employee of the Month. Reputed as “go-to” producer due to multitasking and collaboration skills.

Champaign, Il

Assisted producers, brainstormed story ideas during daily assignment meetings, and wrote news scripts. Identified opportunities and sources; conducted interviews. Organized and updated school and business closing notification system.• Ensured timeliness and accuracy of 2010 mid-term election reporting process, collaborating with Executive Producer to draft call sheets for 20 counties and compile data obtained from county clerks.

Champaign, Il

Directed daily operations for this student-run, hour-long weekly news and entertainment radio talk show. Sourced opportunities, conducted research, and wrote compelling content. Led team of 4 hosts and facilitated on-air discussions.• Increased online engagement by overhauling social networking sites to boost interaction with listeners.• Created and produced 2 new talk segments that augmented audience by broadening topical interest.

Champaign, Il

Determined news priorities and assigned story coverage to 15–20 reporters on a weekly basis. Served on Editorial Board and wrote opinion pieces. Solicited story ideas from staff for a wider variety of content to expand viewer demographics.• Improved audio to professional-grade quality by training reporters on sound boards and voice tracking.• Promoted in 7 months from initial role as Reporter and Anchor by exceeding performance expectations.

Master Of Arts - Ma, Business/Corporate Communications

Corporate Advocacy, Corporate Social Responsibility, Financial Communication, Leadership Coaching and Development, et al.

Bachelor Of Science (B.S.), Broadcast Journalism

Minor in Political Science and Spanish