Alison Velázquez Email & Phone Number

Chicago, Il, Us

Chicago

CPG Brand of All Natural, Preservative-free Soups | Food Manufacturing + DistributionFood and Beverage Operations:Proficient in overseeing and optimizing food and beverage operations to enhance efficiency and qualityDemonstrated strong cost management skills, increasing gross margins by 103% Food & Beverage Management:Demonstrated expertise in managing all aspects of food and beverage, from procurement to service, ensuring seamless operations, from coman to customerBranding & Identity:Established and nurtured brand identity, creating a distinct and recognizable image for the company in the competitive marketProduct Development:Led successful product development initiatives, introducing innovative and market-driven offerings to meet consumer demandsLed development of both a perishable line of all natural soup products as well as a shelf-stable line of soups products - both were launched successfully into major retailers Retail Sales:Achieved and exceeded retail sales targets through effective strategies and relationship-building with distributors and retailersBusiness Strategy:Developed and implemented comprehensive business strategies to drive growth, improve market share, and enhance overall competitivenessMarketing:Executed impactful marketing campaigns, utilizing a mix of in-store marketing promotions and digital channels to promote products and build brand awareness

Greater Chicago Area

Brand Development and Marketing:Developed and successfully marketed service offerings, leading to the establishment of a six-figure businessCost-effective Menu Development:Developed cost-effective menu offerings without compromising quality, ensuring optimal profitabilityFood Execution Expertise:Executed complex food offerings with a focus on maintaining high quality and adherence to food safety requirements

Marketing Strategy Development and Execution:Created and implemented comprehensive marketing strategies to achieve organizational goalsUtilized market research and analysis to identify opportunities and refine marketing approachesBrand Management Oversight:Managed and oversaw all aspects of brand development and maintenanceEnsured brand consistency across various channels and marketing touchpointsSales Team Training:Implemented & maintained CRM Netsuite for effective customer relationship managementConducted training sessions to empower the sales team in utilizing CRM tools efficientlyTrade Show Management:Executed 12 B2B yearly tradeshows handling all logistical and organizational aspectsCoordinated with vendors, managed budgets, and ensured successful execution of events

Strategic Marketing:Developed and executed comprehensive marketing strategiesLed global rebranding initiatives to enhance market presenceSales Team Leadership:Implemented and trained sales teams on new CRM system - SalesforceOversaw and managed Latin American sales and customer service Training and Development:Conducted training sessions for sales teams, enhancing their proficiency in CRM systems.Fostered skill development among team members to optimize sales performance.

Business Administration, Marketing

Culinary Arts