Alison W. Email and Phone Number
At SABIC, my mission is to elevate our marketing communications, marrying strategic development with meticulous execution to drive business performance globally. Our team's focus is on enhancing customer experiences through consistent, coordinated activities across regions, leveraging my expertise in digital and content marketing.Previously, as Marketing Program Director at SpecialChem, I led digital marketing strategies that powered growth for high-performance plastics suppliers. We championed digital transformation in the specialty chemicals sector, guiding hundreds of suppliers to align their digital marketing with broader marcom channels and convert leads into business opportunities more effectively.My expertise includes:• B2B marketing and communications, digital marketing, technical marketing, social media best practices• Design and implementation of marketing communication campaigns - from concept development to managing creative & writing to channel distribution • Value proposition development and content strategy and implementation• Sales funnel management from lead generation to qualification to close • Project management, multicultural team coordinationIndustry knowledge:• Specialty chemicals and top verticals and end markets served• Plastics value chain and key players • Automotive and transportation• Aerospace and defense• Electrical and electronics• Healthcare#chemicalindustry #digitalmarketing #formulators #plastics
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Senior Marcom Business Partner, Sabic'S Specialties BusinessSabic Mar 2023 - PresentRiyadh, SaIn my role as a Senior Marcom Business Partner at SABIC's Specialties Business Unit, I support the strategic development and approach to all marketing communications globally and regionally. I took ownership of planning and executing marketing communications plans to drive business performance and enhance the customer experience, ensuring consistent and coordinated execution of activities across regions.
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Marketing Program Director- Strategy, Implementation, Analysis Of Digital Marketing ProgramsSpecialchem - The Material Selection Platform Oct 2015 - Mar 2023Paris, Île-De-France, Fr▪ Executed 100+ results-driven digital marketing programs for leading global specialty chemicals and material suppliers targeting OEMs and converters. Some of my clients included: Dow, DSM, DuPont, Celanese, Chemours, Eastman, Elementis, Kraton, SABIC, Vinavil, Wanhua • Advised on best practices for #chemicals buyer engagement at every stage of the buying process.• Managed client relationships at executive level with a 98% renewal rate.• Trained sales and marketing teams on lead qualification processes and pipeline management.▪ Managed and motivated multicultural operational teams of 10+ professionals to encourage continuous improvement. -
Director Of Corporate CommunicationsSpecialchem - The Material Selection Platform Oct 2015 - Mar 2023Paris, Île-De-France, Fr• Directed corporate communications strategy to increase brand awareness for SpecialChem.• Managed social channel strategy and administrator team to ensure best practices for engagement.• Secured interviews of company executives to appear in key publications.• Negotiated speaking engagements at key conferences to support branding and growth initiatives.
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Global Marketing DirectorSpecialchem - The Material Selection Platform May 2013 - Oct 2015Paris, Île-De-France, Fr• Led strategic planning and implementation of product/service marketing communications • Refined value proposition and profiled buyer personas to drive business growth.• Coordinated networking events, pursued speaking opportunities, and fed social media presence to foster leadership.
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Marketing & Event Management - NaftaSpecialchem - The Material Selection Platform Jan 2012 - May 2015Paris, Île-De-France, FrOrganization/management of networking events for 75-100 clients and prospects. Key messaging, value creation, driving registrations, on-site event management, and organization/management of client case study presentations.
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Project DirectorSpecialchem - The Material Selection Platform Oct 2006 - May 2013Paris, Île-De-France, Fr• Managed new business development programs for leading and start-up companies in the global chemicals industry.• Specialized in high performance plastics, coatings, and adhesives to drive growth and innovation.• Collaborated with cross-functional teams to identify market opportunities and develop strategic partnerships.
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Marketing Communications Director, North AmericaCelanese Apr 2002 - Jun 2006Irving, Texas, UsTicona Engineering Polymers - Strategic planning, budgeting, and implementation to meet growth objectives of high performance engineering thermoplastics for automotive, healthcare, electronics, appliance, etc. Led all initiatives in North America, working closely with marketing leaders as well as technical engineers. Multi-media marketing, event planning both live and online. Managed team of 3 as well as management of all vendor relationships for design, content writing, events. Integral member of team managing Ticona Automotive Calendar Design and accompanying customer event at Michigan site. -
Global Marketing Communications ManagerSolvay May 1988 - Apr 2002Brussels, BeAusimont Fluoropolymers and Fluorinated Fluids before Solvay acquisition 2002 - Planning, coordination, implementation of marketing communication efforts for more than 7 high performance fluoropolymer and fluid families. Traditional print media, online media, tradeshow and event planning, public relations. Managed team of 3 professionals and numerous vendor relationships. -
Marketing AssistantKline & Company 1986 - 1988Parsippany, Nj, UsMarketing Assistant working for Project Managers on various multiclient studies in the chemicals and plastics arena.
Alison W. Education Details
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Villanova UniversityBusiness Marketing Communications -
Montclair State UniversityMarketing Major
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New Horizons Computer Learning CenterWeb Site Designer Series
Frequently Asked Questions about Alison W.
What company does Alison W. work for?
Alison W. works for Sabic
What is Alison W.'s role at the current company?
Alison W.'s current role is Global Marketing Communications Business Partner - SABIC.
What schools did Alison W. attend?
Alison W. attended Villanova University, Montclair State University, New Horizons Computer Learning Center.
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