Alison W. Email & Phone Number

Riyadh, Sa

In my role as a Senior Marcom Business Partner at SABIC's Specialties Business Unit, I support the strategic development and approach to all marketing communications globally and regionally. I took ownership of planning and executing marketing communications plans to drive business performance and enhance the customer experience, ensuring consistent and coordinated execution of activities across regions.

Paris, Île-De-France, Fr

▪ Executed 100+ results-driven digital marketing programs for leading global specialty chemicals and material suppliers targeting OEMs and converters. Some of my clients included: Dow, DSM, DuPont, Celanese, Chemours, Eastman, Elementis, Kraton, SABIC, Vinavil, Wanhua • Advised on best practices for #chemicals buyer engagement at every stage of the buying process.• Managed client relationships at executive level with a 98% renewal rate.• Trained sales and marketing teams on lead qualification processes and pipeline management.▪ Managed and motivated multicultural operational teams of 10+ professionals to encourage continuous improvement.

Paris, Île-De-France, Fr

• Directed corporate communications strategy to increase brand awareness for SpecialChem.• Managed social channel strategy and administrator team to ensure best practices for engagement.• Secured interviews of company executives to appear in key publications.• Negotiated speaking engagements at key conferences to support branding and growth initiatives.

Paris, Île-De-France, Fr

• Led strategic planning and implementation of product/service marketing communications • Refined value proposition and profiled buyer personas to drive business growth.• Coordinated networking events, pursued speaking opportunities, and fed social media presence to foster leadership.

Paris, Île-De-France, Fr

Organization/management of networking events for 75-100 clients and prospects. Key messaging, value creation, driving registrations, on-site event management, and organization/management of client case study presentations.

Paris, Île-De-France, Fr

• Managed new business development programs for leading and start-up companies in the global chemicals industry.• Specialized in high performance plastics, coatings, and adhesives to drive growth and innovation.• Collaborated with cross-functional teams to identify market opportunities and develop strategic partnerships.

Irving, Texas, Us

Ticona Engineering Polymers - Strategic planning, budgeting, and implementation to meet growth objectives of high performance engineering thermoplastics for automotive, healthcare, electronics, appliance, etc. Led all initiatives in North America, working closely with marketing leaders as well as technical engineers. Multi-media marketing, event planning both live and online. Managed team of 3 as well as management of all vendor relationships for design, content writing, events. Integral member of team managing Ticona Automotive Calendar Design and accompanying customer event at Michigan site.

Brussels, Be

Ausimont Fluoropolymers and Fluorinated Fluids before Solvay acquisition 2002 - Planning, coordination, implementation of marketing communication efforts for more than 7 high performance fluoropolymer and fluid families. Traditional print media, online media, tradeshow and event planning, public relations. Managed team of 3 professionals and numerous vendor relationships.

Parsippany, Nj, Us

Marketing Assistant working for Project Managers on various multiclient studies in the chemicals and plastics arena.

Cbc, Business Marketing Communications

Bachelor'S Degree, Business Administration, Marketing Major

Certification Program, Web Site Designer Series