Raising the profile of entrepreneurship@UBC and its innovation ecosystem through thoughtful and data driven communications strategies:• Leads the strategy, management and execution of campus wide and external marketing and communications activities across print and digital to support entrepreneurship@UBC’s and UBC’s strategic goals and stakeholder needs. • Develops results-driven strategic marketing activities across multiple media formats including: email marketing, social… Show more Raising the profile of entrepreneurship@UBC and its innovation ecosystem through thoughtful and data driven communications strategies:• Leads the strategy, management and execution of campus wide and external marketing and communications activities across print and digital to support entrepreneurship@UBC’s and UBC’s strategic goals and stakeholder needs. • Develops results-driven strategic marketing activities across multiple media formats including: email marketing, social media, content marketing, advertising (sponsorship and paid advertising), search engine optimization (SEO), brochures, venture assets, press/media, surveys and other integrated digital/print activities from concept onwards.• Plans and executes the marketing and logistics of events including monthly Town Halls, workshops, Fireside Chats, venture orientations and marquee events including the Venture and Investor Showcases and entrepreneurship@UBC Immersion Week (800+ people).• Manages and analyzes marketing databases and reporting; leads the development of ad hoc, quarterly and annual program reports for internal stakeholders, external stakeholders and funders. • Provides marketing training and coaches the venture community; consults and advises on venture marketing and communications efforts through 1:1 support as well as the development of workshops and venture materials including media and PR, case studies, marketing plans and more. Show less

• Created timely and informative marketing materials and campaigns across email, social, print and more.• Prioritized venture storytelling and awareness building activities to grow the entrepreneurship@UBC brand. • Led the creation of the Venture Spotlight newsletter highlighting entrepreneurship@UBC's venture ecosystem (now known as the Thought Leadership newsletter). • Organized events including Pitches & Pitchers (2019 - evolved into the Venture Showcase) for 100+… Show more • Created timely and informative marketing materials and campaigns across email, social, print and more.• Prioritized venture storytelling and awareness building activities to grow the entrepreneurship@UBC brand. • Led the creation of the Venture Spotlight newsletter highlighting entrepreneurship@UBC's venture ecosystem (now known as the Thought Leadership newsletter). • Organized events including Pitches & Pitchers (2019 - evolved into the Venture Showcase) for 100+ investor attendees. Show less

Starting alongside the YouTube revolution in 2005, BroadbandTV is the third largest video platform behind Facebook and Google, working with top influencers in digital media as well as enterprises like the NBA and Sony Pictures. • Responsible for identifying popular and growing content on YouTube and selling potential partners on the value of the network driving individual and team oriented targets• Maintained extensive knowledge of the digital media landscape, working with over… Show more Starting alongside the YouTube revolution in 2005, BroadbandTV is the third largest video platform behind Facebook and Google, working with top influencers in digital media as well as enterprises like the NBA and Sony Pictures. • Responsible for identifying popular and growing content on YouTube and selling potential partners on the value of the network driving individual and team oriented targets• Maintained extensive knowledge of the digital media landscape, working with over 50 immediate partners to help manage, educate, and develop their presence on the platform • Collaborated with management and the greater team to develop and identify revenue generating opportunities for the network, specifically through the acquisition of YouTube channels • Member of the Content Partnerships Events Team and winner of The Perfectionist Award in 2017 out of a department of 60 Show less