• Head of marketing, communications and visual merchandising for cult luxury and beauty brand, BYREDO, created in Stockholm by Ben Gorham in 2006.

• Head of Global Consumer & Brand Marketing Team in Coty Luxury

• Led strategic development of Calvin Klein Defy, the brand's first stand-alone men’s scent in a decade, achieving record breaking top 3 results, exceeding all launches on the brand since CK One in 1994• Oversaw franchise product innovation, campaign development and 360 go-to-market plans on Coty’s largest luxury brand• Responsible for long-term global innovation strategy, launch execution strategy and all aspects of new product and campaign development, including fragrance design and managing P&L• Oversaw iconic masterbrand and regional franchises, such as Obsession, and developed annual promotion programs to fuel global sales across men’s and women’s businesses• Partnered with regions, license and cross function teams to disrupt competitive beauty market with best-in-class launches, including on-going selling efforts to ensure success

• Marketing Lead for Sotheby’s Luxury Division in North America (Jewelry, Watches, Cars & Fashion) across Auction, Retail and Ecommerce• Launched first cross-category holiday campaign, A Life of Luxury, achieving $117M in sales, a +218% increase YOY, exceeding all category KPIs: building traffic (+165%), online traffic (+108%), and consumer engagement—email (+16%), display advertising (+51%) and paid search (+250%)• Disrupted the market with 360 brand partnerships with AERIN Beauty, Oscar de la Renta, Maserati and Moda Operandi, including the first beauty themed campaign featuring Aerin Lauder (doubling US Fine Jewels sales in one month) and the first NYFW show featuring Oscar de La Renta (1M+ PR Value) • Launched new Fine Jewels format in the US to reach younger consumers, achieving $21.8M in two years, outperforming previous jewelry fall campaigns in sales (+16%) and sell thru (+29%)• Developed and executed 360 creative integrated marketing plans to drive profitable growth leveraging digital (email, SEO, re-targeting, display ads and audience segmentation), print, editorial, social media, special events and retail (in-store and pop-up)

• Drove development of fragrance, body and color categories for Coach, Marni and Michal Kors Beauty brands, managing star franchises such as Coach Poppy, Marni Il Profumo and Michael Kors Wonderlust• Developed 3 year innovation plan to establish and fuel multi-pillar brand strategies• Produced 360° go-to-market programs to drive continued profitable growth, including award winning digital-first campaign for Michael Kors Wonderlust• Collaborated closely with product development, creative and cross function teams and managed all financial aspects of new development and on-going programs (budgets, P&L, pricing, COG & sku reduction)Special Projects:• AVEDA Global Haircare & Makeup Project / Bringing Out Your Best Leadership Program• Senior EC Leadership Reverse #iMentor• GenNExt Member and Omnichannel Guide

• Developed and presented global client strategic plans and regionally relevant market analysis• Leading a team of two, executed RFP marketing and oversaw launch of new plans and wellness initiatives to enhance participation and promote global consumerism• Designed budgets, analyzed experience, valued liabilities and implemented strategies to meet cost objectives. • Oversaw development of digital communications and online tools to drive continued consumer engagement. • Presented new business proposals and benchmark analysis to streamline key decisions and negotiations.

• Developed detailed company profiles, conducted competitive analysis and monitored online traffic to identify emerging global trends in technology and to support new business development• Collaborated with team to produce key strategy presentations and participated in client meetings within the Information Technology space.