Alissa Paul Email and Phone Number

As an Associate Director, Program Management with MRM Detroit, I am leading my team to execute global websites for GM.• Delivery of complex projects while creating new processes to increase the efficiencies • Identify and manage any risks and issues on a project level and work to resolve and mitigate the solution• Resource management for all roles involved including yearly financial budgeting and monthly reconciliation• Build and manage client relationships, providing a source for information, resolution and ideas

Project Manager lead on the Lincoln Product Team as well as the lead for new initiatives for the Ford and Lincoln Teams. In addition, I led the Pickup & Delivery account for both Ford and Lincoln on the Project Management and Account roles.• Managed and controlled a budget for multiple accounts concurrently ensuring revenue performance• Facilitated the cross functional teams for projects while ensuring the strategy and brand for client expectations and desired outcome are on target• Develop a communication plan to broadcast engagement for all projects managed with the goal of increased sales and brand awareness• Mentor and train team members in varied responsibilities of the account• Internal Auditor for ISO certification process

Account Lead for Ford and Lincoln for the Middle East, South Korea and Sub Sahara Africa responsible for all vehicles launches within these regions in working with multiple offices in each country.• Supervise and direct team to ensure communications meet budget and schedules for internal and client approvals, close dates with the media, and fulfillment dates.• Manage all aspects on Consumer Launch to include new as well as re-purposed TV spots, print, digital executions, social engagement, radio, and out-of-home assets.• Liaison with clients daily to ensure goals are being met or exceeded.• Follow quality control and creative approval processes, ensuring programs are executed accurately and meeting client objectives.• Aid regional direct reports in gaining understanding of client’s business necessary to fulfill their duties.• Provide overall direction to creative and additional support team, supervise development, and assure creative implementation is consistent with approved strategy.• Review and approve all copy, layouts and proofs for assigned projects prior to presentation.• Oversee all Tier I allocated monies to ensure all projects across the regions are within budget.

Responsible for the coordination of all elements related to advertising or marketing programs. Manage all production schedules and costs for marketing programs to ensure on-time and on-budget programs. Function as the primary day-to-day client liaison on marketing communications with responsibility for building strong client/agency relationships based on achieving goals of clients’ marketing objectives in an efficient and effective manner• Project timelines with each region to deliver all mediums for implementation of the campaign.• Maintain budget control on all projects.• Aligning schedules and ensuring timely completion of projects.• Follow quality control and creative approval processes, ensuring programs are executed accurately and meeting client objectives.• Aid regional direct reports in gaining understanding of client’s business necessary to fulfill their duties.• Provide overall direction to creative and additional support team, supervise development, and assure creative implementation is consistent with approved strategy.

I created this business to help people with the many overwhelming details and logistics that go along with an event or a wedding. A few things that may entail would be interviewing and hiring vendors, selecting and ordering materials, negotiating rates, coordinating the sequence of events, following up with guests and vendors and producing full-scale events.Along with owning your own business comes additional responsibilities such as managing and maintaining a business plan, accounting and marketing the business.It has been a great adventure and love working all of my clients!

As an Account Executive I managed local and National marketing events for Ford Motor Company. Some of these events included Ride & Drives, sweepstakes, national tour campaigns.