Sold licensed toys and crafts to key accounts in Canada (Drug, Grocery, Specialty, Distributors). Opened 6 new accounts. Negotiated programs and developed custom products.

Sourced national brand toy closeouts and sold to accounts in U.S. & Europe.

Developed private label products for food manufacturers.

Managed travel rewards & relationships for 10 travel partners (car, hotel, vacation package, Disney). Negotiated redemption contracts, rates, business and customer service terms.Generated revenue from 'miles back' offers and won award for initiative.Created marketing strategy for Aeroplan website and emails to build awareness of reward partners and the redemption process.Added print ads (EnRoute, Arrival, Globe & Mail) and targeted offers to reach relevant segments.Launched… Show more Managed travel rewards & relationships for 10 travel partners (car, hotel, vacation package, Disney). Negotiated redemption contracts, rates, business and customer service terms.Generated revenue from 'miles back' offers and won award for initiative.Created marketing strategy for Aeroplan website and emails to build awareness of reward partners and the redemption process.Added print ads (EnRoute, Arrival, Globe & Mail) and targeted offers to reach relevant segments.Launched new partners onto Aeroplan booking engine (SOX compliant) Show less

Launched the merchandise reward store on aeroplan.com & increased redemptions 25% with gift card launch and increased selection. Over 600 reward options. Redeemed $60M/ year.Wrote business case and specs for emails (confirmation email, shipping, cancellation) and T&Cs.Launched rewards catalogue for 'high value' members. Sold media to partners.Improved customer service, web content, navigation through member feedback & tracking studies. Managed co-ordinator who completed… Show more Launched the merchandise reward store on aeroplan.com & increased redemptions 25% with gift card launch and increased selection. Over 600 reward options. Redeemed $60M/ year.Wrote business case and specs for emails (confirmation email, shipping, cancellation) and T&Cs.Launched rewards catalogue for 'high value' members. Sold media to partners.Improved customer service, web content, navigation through member feedback & tracking studies. Managed co-ordinator who completed marketing briefs, monthly redemption reports, invoices. Show less

Formulated and launched new skus to address food trends (Vitamin Fortified Nesquik, Trans Fat Free CoffeeMate, re-formulated Nescafe Frothy Specialty Coffee line-up) Developed new product plan for Nescafe including writing and testing 40 coffee concepts, identifying global and competitive trends, ROI.

Launched Aquafresh Dental Gum in Canada after researching optimal product, price, claims. Adapted advertising for Canadian market.Prepared sales material and forecasts.Re-Launched Oxy skincare with new product line-up and claims and supporting TV advertising.Re-Launched Contac and Sucrets packaging and claims to align with how consumers shop.Managed Assistant Brand Manager who prepared sales material and monthly ACN reports.