With over 16 years of graphic design experience, I have developed a keen eye for creating captivating and effective marketing materials for various industries. I have designed print, email, social media, and web platforms that communicate information and engage audiences, generating more customers and boosting sales and revenue. However, my passion for continuous growth and innovation led me to pursue a UX Design Certificate from CareerFoundry, where I learned how to merge visual design and in-depth research to create exceptional user experiences. I have acquired skills in conducting comprehensive user research, analyzing competitor data, facilitating user interviews, crafting user flows, establishing strong branding, and creating comprehensive style guides. I am proficient in prototyping with Adobe XD and HTML, as well as Photoshop, Illustrator, InDesign, and WordPress. As a problem solver and an advocate for elevating customer experiences, I am always eager to exchange ideas and collaborate on ways to enhance user satisfaction. I am currently working as a graphic designer, where I apply my UX design and marketing expertise to create user-centric and creative solutions. You can reach me through my portfolio site at alissabordwick.com, where you can explore my latest work and get in touch with me for any inquiries or potential collaborations.