Alissa Breit Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Chatswood, New South Wales, Australia

• Successful management of multiple national campaigns including the ‘Winter Roll’ campaign resulting in a like for like sales increase from 1.3% to 4.1% and like for like transaction increase from -4.3% to 4.5%, which equated in an average of 58K additional transactions per week across the campaign period• Successful roll out of multiple menu reset trials and menu resets comprising of static and digital menuboard design and development including product optimisation, artwork development and legislative compliance• Managed the annual $24m brand budget for c40 projects including sponsorship, digital, new store openings and national campaigns• Project lead on multiple cross functional projects• Liaised with key stakeholders across all internal departments (New Product Development, Quality Assurance, Operations, Supply Chain Management, Digital and Finance) to ensure successful campaign roll outs and management of all other day to day requirements• Managed relationships with creative, media and print and distribution agencies to ensure close alignment to briefs were delivered on time and on budget• Delivery of the new uniform roll out for 9000 employees across 300 franchise partners and 360 restaurants, requiring compelling stakeholder management skills to overcome resistance to change• Assisting in calendar development and NPD process• Produced and presented weekly sales analysis reports to senior stakeholders, including the GM and CEO• Training, coaching and development of the multiple team members from Marketing Coordinators to Senior Brand Managers

Sydney

• Managed in store and online campaigns, events and competitions, from vendor brief to post analysis• Campaign and in store radio copywriting• Competitor monitoring and analysis

Sydney Area, Australia

• Head of Marketing for a portfolio of restaurants including Opera Kitchen, Steel Bar & Grill, La Lupita, Al Carbon Food Truck, Cloudy Bay Fish Co and The Basement• Developed and delivery of all marketing and social media plans• Strategic, creative and executional management of the websites and social media for all venues including Facebook, Twitter and Instagram• Selection and management of Design Agencies and Photographers• Managed large functions for all venues, including New Years Eve• Liaised with and supported company Directors and Venue Managers

Sydney, Australia

Clients: Canon, Diageo and Kellogg Be Natural• Managed through the line campaigns, from client brief to post analysis, including all forms of traditional and non-traditional media• Developed and managed the multi-award winning World of EOS site, including related collateral• Successful client, colleague, supplier and other agency relationship development and management• Strategic and creative development of the Kellogg Be Natural 2012 brand re-launch• Developed business, product, brand, market and competitor understanding• Effectively managed the media, digital and PR agencies in a ‘one team one dream’ environment• Managed and trained the team Business Executives and Business Co-ordinators• Liaised with and supported Business Directors, Strategic Planners and Group Business Directors

Sydney, Australia

Business Manager on Johnson & Johnson (Listerine, Reach, Band Aid, Visine, Diflucan, Compeed and Purell), multiple global, trans-Tasman and local FMCG brands.

Sydney

Business Executive on Aussie Home Loans, a large financial account within an integrated agency.

Sydney

Bachelor Business, Major: Marketing, Sub-Major: Communications

Education record

Strategic Planning Principles

Education record

Account Management

Education record