- Originated UX Design and UI Design strategies and experiences using UX research and methodologies resulting in a 74% increase in unique pageviews (211 Norcal)- Oversee and manage the strategic design and UX decisions for all United Way of Northern California- Identified two significant UX concerns and design principles within the BSSM school donations platform that resulted in a 2,637% increase in donation transactions- Spearhead the creation of a product style guide to promote the continuous growth of the product (BSSM)

- Strategized & advised management on product feature development, which increased users by 80%. - Pioneered visual design, further cementing the brand. - Architected and conducted user tests improving the usability of the product. - Executed discovery research which provided the team with a better understanding of the target users. - Authored a design system that improved productivity by 90%. - Self-managed product design projects, easing the load on project management. - Aided in development to increase team output.

- Continually improved all design systems within Change Healthcare which consisted of over 442 components- Proactively communicated design explorations and new design system releases- Conducted outreach for requirements gathering and usability research opportunities on design systems- Kept the design system documentation up-to-date in a way consistent with our release strategy- Trained designers to use our design system libraries in Figma- Designed end to end designs for Chat, Notifications and Toasts- Contributed strategy and support for integrated services such as Help & Support, Community, Profile- Provided support for individual products

- Headed and completed the product design/UX Design for the MVP in 2 months including 20 desktop and mobile designs- Organized and facilitated user interviews, surveys, and user tests- Developed the web app in SCSS/HTML on a Ruby on Rails server alongside a full-stack developer and a back-end developer- Expanded ideas and features alongside the founder to improve the overall user experience- Brainstormed marketing designs and goals with Marketing Director creating over 10 marketing campaigns- Established brand and logo for the company

- Refined UX design for Manning’s liveBook app, adding features such as downloads and a simplified navigation- Assembled user research and conducted user surveys resulting in better UX across the app- Collaborated with the owner and full-stack developer to create new and meaningful features and strategies for a user collaboration portal- Headed the rebrand of Manning’s liveBook, creating a new logo and framework- Audited the companies Google Analytics account and identified crucial errors affecting sales- Headed the research, testing, and design of Manning Publications liveProject user interface to optimize for team interaction/gamification as well as provided strategy- Worked within an existing design framework and brand guide

- Championed over six mobile web design, UX and branding redesigns, simultaneously driving over 30% increase in call conversions- Led, researched, planned, designed and launched the creation of the large-scale project addiction.com producing over 1 million page views in the first year- Optimized landing pages using user-testing software, resulting in a 109.2% increase in treatment facility admissions- Presented and communicated UX strategies and design decisions to critical leadership and stakeholders- Coached, mentored, project managed and led a team of six direct reports to ensure top-notch design and development of web and print within the company - Oversaw all day-to-day design for a company of 30+ facilitiesPartnered with the Chief Marketing Officer, Analytics Specialist, and Content Director to gather precise business requirements, missions, and strategies to deliver continuously measurable success

- Launched an iterative redesign of Promises.com creating a 23.56% reduction in page load time- Conceptualized and executed the restructuring of the corporate website decreasing the bounce rate by 13%- Assisted the VP of Marketing in managing over 20 SEM and PPC landing pages- Acquired new skills every quarter including but not limited to user testing, analytics, site mapping and wireframing to influence the UI/UX decision making process

- Partnered with Content Writer to design and develop over 50 marketing sites increasing admits by 50%- Redesigned recoveryranch.com which resulted in an 11% decrease in bounce rate- Successful in the completion of company landing pages contributing to the growth of the company in the first two years- Gained many new skills each quarter, including perfecting typography skills, iconography, color theory, and branding

- Collaborated with the Senior Art Director on the development of two websites, including Hancock Lofts and Westmont Living, increasing sales and conversions- Partnered with outside vendors and agencies to create four new websites- Served up to ten different clients daily while thriving in a fast-paced environment