Alissa Garfinkel Email & Phone Number

- Led optimization initiatives for eCommerce platforms, improving conversion rates by leveraging A/B testing, data-driven insights, and user behavior analysis on email and web.- Implemented personalization strategies that resulted in improved lead conversions and enhanced user experiences from paid search campaigns- Collaborated cross-team with Digital Marketing, UX/Design, Sales and Development teams to align eCommerce strategies with business goals, focusing on SEO, analytics, conversion, and customer journey continuity.- Managed roadmap for eCommerce testing and optimization, continuously optimize functionality based on analytics, competitive research, and testing data.- Coordinated with UX/UI team for improvements across website and email applications, driving better customer experience, lead retention, and brand continuity.

• Advised and consulted with small businesses and nonprofits on marketing strategy, digital marketing, social media and overal business planning • Developed, implemented and managed marketing campaigns• Consult on SEM and SEO strategy and implementation• Created a business plan for a therapeutic farm that revolutionized the profit centers and revenue through the incorporation of social media, event rentals and on-site visitors• Built a management and social media plan for an e-commerce spirits shop that drove revenue and increased business

• Create custom designs for social media, videos, website content, and marketing materials• Manage workflow of ongoing and upcoming projects• Create virtual conference websites, schedule, marketing materials, and promotional content• Design print items such as postcards, annual reports, fliers, business cards, and rack cards with InDesign• Manage spreadsheets of projects, campaigns, and resources for clients• Update websites and create/design additional pages for special events and promotions

New Bern, North Carolina

• Create cohesive and strategic quarterly and annual marketing plans for branding, SEO, paid and organic acquisition channels• Develop and manage consistent digital and traditional marketing (i.e. website, social media, email, print, billboards, events, etc.)• Create branding campaigns to launch agency independent from national brand• Coordinate and collaborate with key agency players, sales staff, and advertising vendors.• Provide training to new and current staff for new technologies, marketing materials, customer service techniques• Collaborate with all staff to streamline workflow and efficiencies with technology and lead management• Establish, monitor, and analyze marketing results and adjust marketing budget

Bayboro, Nc

• Drive membership and manage outreach efforts for 501(c)3 to foster a closer relationship between the library and local citizens• Develop and promote marketing materials for various fundraising efforts including membership dues, grants, traditional book sales and internet book sales• Propose website enhancements to drive membership and fundraising, increasing engagement• Collaborate with board members to execute marketing campaigns to grow membership

New Bern, Nc; Kinston, Nc; Jacksonville, Nc; Wilmington, Nc

• Develop and manage strategic digital and traditional marketing campaigns• Manage a pipeline and portfolio for 25+ clients with annual marketing budgets ranging from $5k-$100k• Manage, analyze, and update campaigns in real time for 25+ clients• Train and oversee promotion sales and activity of 10 sales reps across four NC locations• Created and managed a $50k+, 12 month digital and promotional marketing campaign from a client who had been with company 10+ years but had never committed to a long-term campaign• Work across a myriad of industries in regional territory including schools/education, automotive, online business, farms and retail stores• Execute research with speed and clarity across industry, platform, market and audience• Collaborate with multiple managers, offices, corporate stakeholders and clients to create seamless relationships

New Bern, Nc; Jacksonville, Nc; Kinston, Nc

• Develop and manage strategic digital and traditional marketing campaigns• Manage a pipeline and portfolio for 25+ clients with annual marketing budgets ranging from $5k-$100k• Manage, analyze, and update campaigns in real time for 25+ clients• Train and oversee promotion sales and activity of 5 sales reps across three NC locations• Created and managed a $50k+, 12 month digital and promotional marketing campaign from a client who had been with company 10+ years but had never committed to a long-term campaign• Work across a myriad of industries in regional territory including schools/education, automotive, online business, farms and retail stores• Execute research with speed and clarity across industry, platform, market and audience• Collaborate with multiple managers, offices, corporate stakeholders and clients to create seamless relationships

New Bern, North Carolina

• Develop and manage strategic digital and traditional marketing campaigns• Manage a pipeline and portfolio for 25+ clients with annual marketing budgets ranging from $5k-$100k• Manage, analyze, and update campaigns in real time for 25+ clients• Work across a myriad of industries in regional territory including schools/education, automotive, online business, farms and retail stores• Execute research with speed and clarity across industry, platform, market and audience• Meet goals, key performance indicators, and deadlines on time and effectively

New Bern, Nc

• Created and executed web marketing plan and tactics• Developed and led digital and social media campaigns including Facebook, e-newsletter, blog, and website content• Designed relevant and interesting content for SEO and website, blog, social media and foot traffic• Established social media accounts including Facebook, Twitter, Foursquare and Pinterest• Developed traditional marketing tools including flyers, brochures, posters, displays, etc.• Create press releases for events, programs, and fundraisers

Bayboro, North Carolina

• Developed traditional marketing tools including flyers, brochures, posters, displays, etc.• Create press releases for events, programs, and fundraisers• Coordinate fundraising letters and annual membership drive

Bachelor'S Degree, Business Administration Of Entrepreneurship

Activities and Societies: Alpha Chi Omega, Greek Council, Honors College

Education record