We deliver innovative marketing strategies, AI-powered data analyses and AI tool development projects for e-commerce brands and service businesses. Our mission is to empower businesses with the tools and insights they need to achieve remarkable growth and operational efficiency. Our services include: ⚬ Marketing Strategy Development & Implementation ⚬ Business- and Marketingplans ⚬ Growth Strategies from Start- to Scale Up⚬ Data Consolidation and Optimization for AI-powered analyses⚬ KPI's set-up⚬ Social Media Marketing⚬ Email Marketing⚬ CRM Implementation ⚬ AI Tool Implementation⚬ Custom AI Tool Development ⚬ AI Trainings & Workshops⚬ Key Note Speeches about Marketing and AIOur team is eager to support you and your company. Get in touch with us: alissa@startscalenow.com!https://startscalenow.com/Our own AI Tool Development Project "Jay - Your Individual Marketing AI Assistant": https://www.instagram.com/hellojay.ai/

As the Chief Marketing Officer at Jolie au Naturel, I am leading the development and execution of comprehensive marketing strategies across all key channels, including social media, email marketing, SEO, SEA, and paid advertising. In addition, I play a crucial role in Business Development and Sales by identifying B2C and B2B collaborations and guiding the team to secure new clients.Over the past four years, I have recruited and nurtured a team of skilled marketing professionals who drive brand growth and enhance our market presence. My efforts have been pivotal in transforming Jolie au Naturel from a promising startup into a thriving scale-up, ensuring consistent growth and heightened customer engagement.Through strategic leadership and innovative marketing approaches, I have positioned Jolie au Naturel as a leading name in the natural beauty industry.https://jolie-au-naturel.com/https://www.instagram.com/jolieaunaturel/

From 2020 to 2023, I successfully established and grew an e-commerce business under the brand "Blooms 'n' Stories," cultivating a substantial social media community, implementing automated processes, and forging strong relationships with suppliers.Key achievements during this period include:⚬ Brand and Logo Development, encompassing color codes, fonts, online shop design, and social media design.⚬ Development of a Shopify Store.⚬ Establishment of an Etsy Shop.⚬ Partnering with reliable suppliers.⚬ Implementation of efficient supply chain processes.⚬ Achieving a high level of customer satisfaction, evidenced by a 5-star rating on Etsy (https://www.etsy.com/de/shop/BloomsnStories).The business thrived during the COVID-19 pandemic as demand for home decoration surged. However, post-pandemic, the market dynamics shifted: consumer spending online decreased, competition in the dried flowers market intensified, and wholesale conditions changed. These factors ultimately led to the closure of the business in 2023.

At Wayfair, I served as an E-commerce Category and Marketing Manager, where I played a pivotal role in driving the development of the Décor category. This involved managing over 25 diverse product classes, ensuring their successful growth and market presence.My responsibilities included close collaboration with various key teams, such as Merchandising, Pricing, Operations, Buying, and Promotion. This interdisciplinary approach was crucial in aligning our strategies and optimizing the product offerings within the Décor category.Key responsibilities and achievements:⚬ Spearheaded the development and execution of category strategies to enhance product assortment and availability.⚬ Coordinated with the Merchandising team to curate and expand product selections, ensuring a comprehensive and appealing range for customers.⚬ Worked with the Pricing team to establish competitive pricing models that maximized both sales and profitability.⚬ Partnered with Operations to streamline supply chain processes, ensuring efficient product flow and availability.⚬ Collaborated with the Buying team to identify and source high-demand products, maintaining strong supplier relationships.⚬ Engaged with the Promotion team to design and implement effective marketing campaigns, driving customer engagement and sales growth.⚬ Through these efforts, I contributed significantly to the enhancement and success of Wayfair’s Décor category, meeting and exceeding business objectives.

I was responsible for managing cross-departmental projects along the retail supply chain, as well as overseeing Buying and Product Management for a leading home accessories and furniture specialist in Germany, Austria, and Switzerland.Key Projects:⚬ Implemented Design Thinking to reorganize the company-wide master data process, ensuring seamless omni-channel retailing and delivering a unique customer experience with all required data accessible anytime and anywhere.⚬ Introduced a Product Information Management System to efficiently manage data, integrate it with SAP ERP, identify isolated solutions, and centralize data.⚬ Redesigned the overall customer service journey to ensure timely, professional, and accommodating handling of customer inquiries and complaints.My responsibilities included:⚬ Project Planning: Establishing resources such as time, personnel, budget, and materials.⚬ Project Controlling: Conducting milestone checks, providing regular status reports to the management board, and managing escalations.⚬ Team Management: Organizing workshops and meetings, and managing communication and stakeholder interests.

Introduction to all relevant retail processes in the departments Planning and Distribution, Marketing, Product Management, In- and Outbound Logistics, Customer Clearance, Supply Chain Management, Purchasing, Retail Operations, IT, Accounting, Key Account Management, Onlineshop, Visual Merchandising, Human ResourcesProjects: - New product development for Ipuro room fragrances (http://www.ipuro.com/)- Merchandise Planning and distribution of fast and slow sellers- Creation of Moodboards- Sales Data analyses and elaboration on measures

- Conception of marketing plans along with market analyses within the solar industry in the Asia Pacific region- Identification of new customer segments and penetration strategies- Online marketing actions (SEO, SEM)

- Developing ideas for marketing campaigns and conducting researches on trends for Lufthansa AirPlus - Creation Vision & Mission statement and Balanced Scorecard