Alissa Giusti Email & Phone Number

Berkeley, California, United States

San Francisco Bay Area

-Leads creation of sales and marketing materials and collateral on both a national and local level.-Recommends and executes new approaches to drive client revenue.-Works with sales leadership team to execute effective and compelling client presentations and proposals.-Creates new and enticing value propositions for our media around seasonal events and promotions.-Analyzes consumer data from various resources to effectively position our media.-Manages team of graphic designers and photographers in San Francisco and Seattle.

San Francisco, Ca

-Identified strategic marketing partnerships and developed promotions that achieved both partners’ and PIER 39’s objectives.-Managed marketing programs with 100+ retail, restaurant and attraction tenants.-Produced events and promotions that successfully drove foot traffic to The PIER.-Designed event collateral and materials, signage and various other creative projects as PIER 39’s in-house graphic designer. -Managed external creative agency to oversee production of PIER 39 advertising, collateral, signage, business collateral and more.-Implemented an internal PIER 39 style guide and asset toolkit to ensure brand consistency across all departments, maintaining the integrity of the PIER 39 brand. -Purchased strategic digital, social, TV, radio and print advertising campaigns.-Oversaw PIER 39’s presence on social media platforms, including Facebook, Instagram, Twitter and YouTube.-Developed an influencer marketing program which increased PIER 39’s engagement and reach across social media platforms.-Acted as PIER 39 Spokesperson and represented PIER 39 at national press events. -Organized press events and visits to The PIER, and maintained company’s positive relationship with local media.-Obtained positive publicity for PIER 39 and its merchants by writing and distributing press releases, media advisories and pitches to targeted influencers and local, national and international media.-Monitored, analyzed and valuated all media coverage of PIER 39 and its entities.-Acted as the PIER 39 webmaster, responsible for developing and maintaining all content on pier39.com.-Created and managed calendar for advertising and PR campaigns, and maintained the PR department’s organizational systems and budget.-Actively monitored trends and new technology for integration and enhancement of PR, advertising and social media programs.

San Francisco Bay Area

-Responsible for executing stations’ participation in over sixty sales and promotions events annually.-Created and distributed both stations’ weekly electronic E-Newsletters, sent to a combined 100,000+ listeners (using Adobe Dreamweaver and Photoshop). -Supervised interns and part-time ground crew (including hiring, scheduling, supervising and payroll).-Helped maintain both stations’ websites, mobile clubs and social media presence.-Wrote copy for on-air promos, website, press releases and advertisements for both stations.-Fulfilled stations’ FCC obligations, including maintaining public files, overseeing quarterly Issues & Programming reports, and writing and scheduling public service announcements.

Phoenix, Arizona Area

-Wrote multiple profiles and feature pieces for the Walter Cronkite School of Journalism's magazine, The Cronkite Journal. Pieces included: packages on the Donald W. Reynolds Foundation, the business journalism specialization program and the new Director, Andrew Leckey-Edited 10-15 other articles pre-publication

San Francisco Bay Area

-Maintained database of 7 On Your Side consumer complaints, responded to consumers and referred newsworthy stories to producers.-Fufilled requests for Finney's Friday Free Stuff, distributed to average of 5,000 viewers per week.