Alissa Golden, Ph.D. Email and Phone Number

Driven by my passion for human-centered insights, I guide teams to tackle the right problems, with the insights needed to solve them. My deep understanding of user needs and behaviors shape strategies, enhance satisfaction, and most of all drive business success. Acting as player, coach and leader, I have honed my research skills, advanced the skills of others and successfully scaled the maturity of in-house research practices. I actively practice cross-functional collaboration, integrating diverse perspectives to create alignment. As a leader who strives to empower others, I prioritize setting realistic expectations, fostering communication and team development. 𝗪𝗵𝗲𝗿𝗲 𝗜 𝗦𝗵𝗶𝗻𝗲:𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗩𝗶𝘀𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗠𝗼𝘃𝗲𝘀 𝘁𝗵𝗲 𝗡𝗲𝗲𝗱𝗹𝗲: Hope is not a strategy. So I’ve sought to drive initiatives for product development and revenue growth, achieving 55% increase in growth for key products.𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Built research practices from the ground up and matured others, shifting from feature-focused, tactical approaches to strategic, user-centric ones, resulting in a +30% delta in key KPIs.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗕𝗮𝗹𝗮𝗻𝗰𝗲 𝘁𝗵𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: I create equilibrium to move products forward, crafting research visions that enable teams to effectively manage rapid research demands and long-term strategies. 𝗣𝗲𝗼𝗽𝗹𝗲-𝗙𝗶𝗿𝘀𝘁 𝗟𝗲𝗮𝗱𝗲𝗿: People are the heartbeat of success. By showing respect, listening and emphasizing growth, you empower people to do their best. I cultivate high-achieving teams, enabling them to make impactful contributions that drive profitability, enhance experiences and generate innovative solutions.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Teams can rise only as high as their processes allow, so I’ve championed operational improvement: refining processes, optimizing tools and developing team competencies to align research capabilities with organizational needs, boosting efficiency by 300%.𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺. 𝗜 𝗮𝗺 𝗼𝗽𝗲𝗻 𝘁𝗼 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: 𝗮𝗹𝗶𝘀𝘀𝗮𝗽.𝗴𝗼𝗹𝗱𝗲𝗻@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺UX, Qualitative, Quantitative, Generative, Foundational, Evaluative, Usability, Benchmark, Personas, Journey Map, Design Thinking, Ethnography, Diary, Field Research, Interview, Focus Group, Survey, Card Sort, Tree Test, Unmoderated Test, First Click, Intercept, Concept Test, Dscout, UserTesting, Qualtrics, Optimal Workshop, Figma, Miro, Rally, Jira, B2B, B2C, DTC